the brief.

To celebrate local Australian talent with four innovators and leaders in their field, to feature in dynamic and digital friendly content to share the H&M campaign message "come together" in order to drive brand awareness and recall.

what we did.

  • Recruited the talent from videographers to models - incl. San Cisco, Tessa James, Captain and the Gypsy Kid and the family behind Aquabumps.
  • Created the content strategy, production and execution including asset placement, funnel placement and requirements of the client.
  • Directed the film and photo shoots
  • Consulted on the resulting campaign - e.g. rollout, timelines etc.

what happened.

  • Combined follower reach of over 1.9 MILLION followers
  • 40 unique content pieces created
  • 89,000 video views (15 seconds or completed)
  • 43,200 post engagements
  • 12% increase in followers
  • 2.2% increase in foot traffic to store
  • 6.8% increase in website traffic