To celebrate local Australian talent with four innovators and leaders in their field, to feature in dynamic and digital friendly content to share the H&M campaign message "come together" in order to drive brand awareness and recall.
what we did.
- Recruited the talent from videographers to models - incl. San Cisco, Tessa James, Captain and the Gypsy Kid and the family behind Aquabumps.
- Created the content strategy, production and execution including asset placement, funnel placement and requirements of the client.
- Directed the film and photo shoots
- Consulted on the resulting campaign - e.g. rollout, timelines etc.
- Combined follower reach of over 1.9 MILLION followers
- 40 unique content pieces created
- 89,000 video views (15 seconds or completed)
- 43,200 post engagements
- 12% increase in followers
- 2.2% increase in foot traffic to store
- 6.8% increase in website traffic