Kopper and Zink<br>Swimwear

the brief.

To improve conversion rate and implement a successful paid social strategy post their break from wholesale.

what we did.

  • Re-platformed website from Magento to Shopify
  • Website redesign
  • Data collection & analysis
  • Implemented data analytics suite
  • Created and executed A/B test plan
  • Implemented learnings
  • Implemented Growth Initiatives for owned channels, specifically EDM database
  • Strategized and Implemented Paid Social Funnel strategy

what happened.

  • Improved conversion rate by 86%
  • Delivered functional and customisable Shopify websites across the US and AU
  • Increased AOV by 14%
  • Increased EDM database by 22%
  • Acheived an average ROAS on Paid Social of 13x