To improve conversion rate and implement a successful paid social strategy post their break from wholesale.
what we did.
- Re-platformed website from Magento to Shopify
- Website redesign
- Data collection & analysis
- Implemented data analytics suite
- Created and executed A/B test plan
- Implemented learnings
- Implemented Growth Initiatives for owned channels, specifically EDM database
- Strategized and Implemented Paid Social Funnel strategy
- Improved conversion rate by 86%
- Delivered functional and customisable Shopify websites across the US and AU
- Increased AOV by 14%
- Increased EDM database by 22%
- Acheived an average ROAS on Paid Social of 13x