Improve conversion rate & make website editable by the client. Additionally, host influencer led campaign events with high profile key persons of influence to spread the brand's message.
what we did.
- Complete audit of website and infrastructure
- Concluded that re-platform was required to achieve business goals - from developer reliant ProcessWire to Shopify
- Rebuild and redesign of site with focus on both backend usability/customisability and conversion rate
- Implemented data analytics suite
- Created and executed A/B test plan
- Implemented learnings
- Increased conversion rate by 128%
- Created a sustainable and non developer reliant website i.e. 99% of cosmetic changes are able to be changed by the client
- Increased revenue by 76%
- Decreased page load speed by 15 seconds
- Improved the google page insights rating from 4/100 to 92/100
- 412 pieces of editorial and social media coverage over this period.
- Increase in traffic of +218%
- Hosted 4 high profile events in Sydney totalling over 100 Key Australian influencers and media including styling, attendee management, followup, brand partnerships