Project Details
- Name of projectH&M
- ServiceBrand Strategy and Creative Direction
- CreatedSeptember 3, 2023
- LocationAustralia
- ClientH&M Australia
The process
To celebrate local Australian talent with four innovators and leaders in their field, to feature in dynamic and digital friendly content to share the H&M campaign message "come together" in order to drive brand awareness and recall.
The strategy
what we did.
- Recruited the talent from videographers to models - incl. San Cisco, Tessa James, Captain and the Gypsy Kid and the family behind Aquabumps.
- Created the content strategy, production and execution including asset placement, funnel placement and requirements of the client.
- Directed the film and photo shoots
- Consulted on the resulting campaign - e.g. rollout, timelines etc.
RESULT
what happened.
- Combined follower reach of over 1.9 MILLION followers
- 40 unique content pieces created
- 89,000 video views (15 seconds or completed)
- 43,200 post engagements
- 12% increase in followers
- 2.2% increase in foot traffic to store
- 6.8% increase in website traffic
Recent testimonials from our clients
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Peeter Pawl
Marketing director at Mavi
“Lorem ipsum dolor sit amet consectetur. Mattis imperdiet iaculis volutpat urna fermentum turpis. Cursus erat non non eget nascetur dignissim volutpat. A risus in aliquet commodo nisl.”
Peeter Pawl
Marketing director at Mavi
“Lorem ipsum dolor sit amet consectetur. Mattis imperdiet iaculis volutpat urna fermentum turpis. Cursus erat non non eget nascetur dignissim volutpat. A risus in aliquet commodo nisl.”
John Carter
Marketing Lead at Google
“Lorem ipsum dolor sit amet consectetur. Mattis imperdiet iaculis volutpat urna fermentum turpis. Cursus erat non non eget nascetur dignissim volutpat. A risus in aliquet commodo nisl.”
Peeter Pawl
Marketing director at Mavi