Your agency is optimising for ROAS.
Your P&L is paying for it.
We're the embedded growth team 7–8 figure Australian ecom brands hire after they fire their agency.
Trusted by
Ultraceuticals
+98% increase in incremental revenue. With just a 28% budget uplift.
A premium clinical skincare brand stuck on inefficient META and Google accounts. Incorrect pixel setups, wasted spend on zero conversion campaigns, and over reliance on branded search.
We restructured the accounts, fixed the tracking, segmented audiences properly, launched TikTok as a new channel, and integrated key trading moments into the commercial calendar. The strongest online trading performance in company history.
"The results have been exceptional. WoMD delivered our strongest online trading performance in company history."
Louise Chamberlain Chief Marketing Officer - Ultraceuticals
If any of this sounds familiar, your agency is the problem.
Our ROAS looks fine but profit is flat.
You're paying for clicks that convert, but contribution margin keeps shrinking. Your agency can't tell you why.
We're scaling spend but CAC is climbing.
Every extra dollar costs more than the last. Nobody is touching the funnel, the creative, or the LTV side.
70% of revenue comes from one channel.
That's not a growth strategy. That's a risk. One algorithm change and the pipeline disappears overnight.
We're getting reports, not answers.
Weekly decks full of impressions and reach. Zero commentary on MER, contribution margin, or what to do next.
10 years on. Still independent. Still founder-run.
Founded by siblings Tash and Alex Williams in 2016. 90%+ client retention. We report on MER, aMER and contribution margin, the metrics your CFO actually asks about, not just ROAS. That is why brands stay.
Ready to scale?
What you'll get
We'll tell you straight up if we can move the needle for you or not.
"The results have been exceptional. WoMD delivered our strongest online trading performance in company history."
Get your free growth audit.
Frequently Asked Questions
Most brands see meaningful movement in account efficiency within 30 to 60 days. Compounding revenue lift typically lands in months 3 to 6 as the funnel tightens.
No. We work on rolling monthly retainers. If we're not driving value, you shouldn't be tied in.
Senior operators, not account coordinators. You'll work directly with the people making the decisions on your account.
Ready to make your paid media a profit engine?
We'll show you exactly where the money is leaking and how to fix it.
Get your free growth audit