Meta Ads Management
At WOMD, we turn social engagement into sales. Meta (Facebook & Instagram) is where your customers spend their time - and we make sure your brand captures their attention and converts.
"The results have been phenomenal. Not only did they dramatically improve our paid media performance, but they also built out entire new channels like TikTok."
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At WOMD, we turn social engagement into sales. Meta (Facebook & Instagram) is where your customers spend their time - and we make sure your brand captures their attention and converts.
Get a FREE Growth AuditTrusted by
Social ads built to drive revenue.
Meta Ads reward two things: strong creative and disciplined media buying. We run both under one roof, pairing creative strategy with performance data on the platform we know deepest.
The goal is straightforward: more customers from the world's largest social platforms, revenue that scales while acquisition costs come down, and a growth engine that holds up over time.
Case Studies
Ultraceuticals
How a full digital agency transition and strategic account restructuring delivered record-breaking online trading results across META, Google, and TikTok.
Read Case Study →
1001 Optometry
How the Cannes-winning Magnif-eye campaign put an AI myopia screening tool in the hands of thousands of Australian families and turned awareness into booked eye tests.
Read Case Study →
Soul Origin
How we built Soul Origin Catering's entire digital acquisition engine from the ground up, across Shopify, SEO, Google Ads, and Meta, scaling paid search revenue from $71K to $337K per month at 13.87x ROAS.
Read Case Study →Our Meta Ads Process
The experienced team at WOMD will do everything they can to give your business the attention (and revenue!) that it deserves.
Account Audit
A full audit of your current account structure, pixel health, and historical performance.
Strategy Development
Build a full campaign architecture mapped to your customer journey and goals.
Creative Production
Develop high-converting creative assets: static, video, UGC, and carousels.
Launch & Learning
Precise setup with healthy pixel tracking, audiences, and bidding built to exit the learning phase quickly.
Testing & Iteration
Continuous creative testing, audience refinement, and performance optimisation.
Scale & Reporting
Expand what works and provide transparent reporting tied to business outcomes.
Ready to grow faster?
Frequently Asked Questions
Your Meta Ads budget depends on your goals, audience size, and industry. We typically recommend starting with $3,000-$5,000+ per month to gather meaningful data and test creative variations. We'll work with you to determine the optimal investment level based on your customer acquisition targets and revenue goals.
You can start seeing traffic and conversions within the first 1-2 weeks, but allow 4-6 weeks for the algorithm to optimise and for us to identify winning creative and audiences. Meta Ads require ongoing testing and refinement to maintain and improve performance over time.
Yes. Meta Ads Manager covers both Facebook and Instagram, and we optimise placements across both platforms based on where your audience engages most. We also manage Messenger ads, Audience Network, and Reels placements.
We run Meta Ads as one part of your wider mix: Google, TikTok, SEO, email, and retention. That way your Meta strategy compounds with every other channel instead of competing with it.
Absolutely. Creative is the biggest lever in Meta Ads performance. We have in-house creative strategists and UGC networks to produce high-converting static, video, and carousel ads. We also provide creative direction if you have an internal team. You can see how we approach it on our content production page.
We focus on metrics that matter: MER (Marketing Efficiency Ratio), aMER (Advertising Marketing Efficiency Ratio), ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), conversion rate, and revenue. We provide transparent reporting tied to your business outcomes, not vanity metrics like reach or impressions. Work out your blended number with our free MER calculator.
