Programmatic + New Media
Your customers don't live in one channel. They stream, scroll, and consume content across platforms every day. WOMD helps brands use programmatic and new media to reach the right people, in the right place, at the right time, with clear commercial outcomes.
"The global expansion was executed flawlessly. The platform migration has given us the stability and features we needed to scale, and the region-specific strategies are delivering exceptional results."
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Your customers don't live in one channel. They stream, scroll, and consume content across platforms every day. WOMD helps brands use programmatic and new media to reach the right people, in the right place, at the right time, with clear commercial outcomes.
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Your brand, everywhere that matters.
At WOMD, we believe programmatic delivers reach and efficiency that traditional channels cannot. We access premium inventory across display, video, audio, podcasts, and connected TV - places your competitors aren't advertising.
Data-driven targeting means every dollar works harder. Real-time optimisation means continuous improvement. Integration with your full media mix means compounding returns.
The Inventory Beyond Search and Social
Search and social capture demand that already exists. Programmatic is how you show up everywhere else your customers spend attention, through one buying platform with shared data, frequency caps and unified reporting. For most brands it is the third channel: added once Meta and Google are working, to grow reach without re-buying the same audiences.
Programmatic sat alongside paid social in the mix that grew One Small Step's users by 180%: read the case study. Because these channels assist rather than close, judge them on blended returns with our free MER calculator.
Premium display
Banner and native placements across news, finance and lifestyle mastheads, bought impression by impression rather than through direct publisher deals.
Online video
Pre-roll and mid-roll across publisher video inventory, priced well below social video CPMs for equivalent reach.
Connected TV and BVOD
Ads on 9Now, 7plus, 10play, SBS On Demand and Kayo. Television-scale storytelling with digital targeting and frequency control.
Digital audio and podcasts
Spots inside streaming audio, commercial radio streams and podcast networks, reaching people in the hours screens don't.
Digital out-of-home
Screens in shopping centres, gyms, offices and roadside, booked programmatically and switched by daypart, weather or postcode.
Our Programmatic Process
Programmatic and emerging media need structure and strategy. Our process delivers results.
Media Review
Review your current media activity and highlight new opportunities.
Campaign Build
Build campaigns with advanced audience, contextual, and retargeting capabilities.
Creative Development
Develop creative suited for each format - display, video, audio, CTV.
Campaign Launch
Launch across premium inventory with proper tracking and attribution.
Real-Time Optimisation
Optimise campaigns in real time with transparent reporting.
Brand & Performance Balance
Balance brand building with direct response for complete funnel coverage.
Ready to expand your reach?
Frequently Asked Questions
Programmatic advertising is the automated buying and selling of digital ad space. It uses data and algorithms to serve ads to the right people at the right time across display, video, audio, and connected TV.
Programmatic gives you access to a wider range of inventory beyond Google and Meta, including premium publishers, streaming platforms, podcasts, and connected TV. It's ideal for expanding reach and building brand awareness.
We recommend a minimum of $5,000-$10,000 per month to run effective programmatic campaigns. This allows for meaningful reach and the data needed to optimise performance. That budget usually spreads across two or three formats, display retargeting plus one reach channel like CTV or audio, so the funnel works as a system.
Yes. While programmatic is often used for awareness, it can also drive conversions when paired with strong targeting, retargeting, and creative. We integrate programmatic into your full-funnel strategy for maximum impact.
Programmatic offers advanced targeting including demographic, behavioral, contextual, location-based, and custom audience targeting. We layer these strategies to reach your ideal customers efficiently.
We track impressions, reach, engagement, and conversions. For brand-focused campaigns, we also measure brand lift and awareness. Our reporting ties programmatic spend to your overall marketing ROI. We also watch how reach campaigns lift the channels beneath them: search volume, branded clicks and direct traffic all move when programmatic is working.
No. Programmatic used to need six-figure commitments through agency trading desks. Self-serve platforms changed that, and mid-size brands now buy CTV, audio and premium display with monthly budgets in the low thousands. What matters is giving each channel one clear job, reach, frequency or retargeting, with creative made for the format.
