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Augmented Reality for Shopify

Shopify recently announced that they are now supporting augmented reality (AR) for products on their platform. This should be super exciting news for anyone who sells online as it starts to bridge the gap between the physical and digital worlds. What it is AR for...

How to optimize conversion rate without A/B testing

A/B testing is often sold as the magic bullet for improving your online business. The allure of using data and the scientific method to improve your business can be very strong, however for many businesses it is an extraordinary waste of time. For most of us who run a...

Why we love Shopify

With over 800,000 active online stores (and counting) powered by this platform, there’s just no denying that Shopify has established itself as a heavy hitter in the ecommerce market. But just because it’s popular doesn’t mean you should blindly follow the herd. Let us...

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