Affiliate Marketing
Affiliate programs turn partners into your sales team. With the right strategy, you can open new revenue streams, reduce risk, and grow faster through performance-based partnerships. WOMD designs and manages affiliate programs that deliver consistent, trackable growth.
"The results have been phenomenal. Not only did they dramatically improve our paid media performance, but they also built out entire new channels like TikTok and created a scalable influencer program that continues to drive revenue."
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Affiliate programs turn partners into your sales team. With the right strategy, you can open new revenue streams, reduce risk, and grow faster through performance-based partnerships. WOMD designs and manages affiliate programs that deliver consistent, trackable growth.
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Growth you only pay for when it works.
At WOMD, we believe affiliate programs should be built on genuine partnerships. That means recruiting quality affiliates who align with your brand, structuring deals that work for both parties, and managing relationships with care.
The result is a scalable sales channel that grows without heavy upfront spend - partners rewarded for real results, and revenue that compounds alongside your other marketing efforts.
The Commission Maths Behind a Healthy Program
An affiliate program lives or dies on one number: the commission you can afford. Set it from your contribution margin, never from what competitors pay. Here is the worked example we run for a $100 product.
Our free unit economics calculator does this with your real numbers in about two minutes. And the model holds up in practice: affiliate partnerships were part of the mix that grew One Small Step's users by 180%. Read the case study.
Start with contribution margin
Say a $100 order carries $40 of product and freight costs and $10 of payment and pick-pack costs. Contribution margin is $50, and every acquisition cost comes out of that pool.
Set the commission from it
Paying affiliates 15% ($15) leaves $35 of margin per order. Compare that with what a paid click costs you today and the channel usually looks cheap.
Check payback and repeat rate
If customers reorder, first-order margin understates the return. A 40% repeat rate turns that $35 into roughly $49 of margin per new customer over time.
Our Affiliate Marketing Process
Affiliate marketing works best when it's structured and managed with discipline.
Program Audit
Audit existing programs or design new ones with the right commission structure.
Platform Setup
Set up tracking, attribution, and dashboards for full performance visibility.
Partner Recruitment
Recruit high-quality affiliates and publishers aligned with your brand.
Content & Approvals
Manage creative approvals and ensure brand consistency across partners.
Performance Tracking
Monitor conversions, revenue, and partner performance in real-time.
Optimise & Scale
Continuously optimise to increase partner performance and reduce waste.
Ready to build your affiliate program?
Frequently Asked Questions
Affiliates promote your products or services to their audience and earn a commission on each sale they generate. You only pay for results, making it a low-risk, performance-based marketing channel.
Commission rates vary by industry and margins. Typical rates range from 5-30% per sale. We'll help you determine a competitive rate that attracts quality affiliates while protecting your profitability. The right ceiling comes from your own numbers: work out contribution margin per order with our free unit economics calculator and set the rate from there.
We help you recruit affiliates through affiliate networks, outreach to relevant publishers, and by creating an attractive program that appeals to your target partners. We focus on quality over quantity.
We work with all major affiliate platforms including Impact, ShareASale, CJ Affiliate, and Rakuten. We can also help you select the right platform based on your needs and industry.
Affiliate programs take 3-6 months to gain momentum as you recruit partners and they start promoting. However, once established, affiliate programs can become a consistent revenue stream with minimal ongoing investment.
We implement strict vetting processes, monitoring systems, and fraud detection tools. We regularly review affiliate activity to ensure all traffic and conversions are legitimate. That includes checking for coupon-site poaching, self-referrals and last-click hijacking, so commissions go to partners who created the sale rather than intercepted it.
Yes, with attribution rules that deduplicate. We set commission triggers so a sale claimed by both an affiliate and a retargeting click pays once, not twice, and we judge the program on blended returns rather than channel-by-channel claims. Our free MER calculator shows that combined picture.
