About Us
Who We Are
Word of Mouth Digital (WOMD) is an independently owned growth agency headquartered in Sydney. Our focus is helping ambitious brands scale with strategy, creativity and a commercial mindset.
We are not a traditional agency. We are an extension of your marketing team. A group of strategists, operators and brand builders who plug into your business seamlessly, providing the leadership and execution power of a CMO, CTO, and performance team without the overhead.
The Founders: Tash and Alex
A decade ago WOMD was founded by siblings Tash and Alex Williams.
Alex Williams
Alex brought the technical depth and operational sharpness to build the infrastructure behind scale.
Tash Williams
Tash brought the commercial creativity and brand marketing expertise to grow brands people want to talk about.
Together they built a growth partner that bridges strategy and execution, brand and performance, technology and creativity. That balance defines WOMD to this day.
Subject Matter Experts
At WOMD every client has access to senior operators who specialise in the channels and levers that matter. Paid media, CRM and retention, SEO, partnerships, CRO and analytics are led by subject matter experts who know their craft and understand the commercial impact of their work.
We bring together people who have scaled household names and challenger brands alike. Our team knows what works across categories and platforms because we have done it before.
Our Mission
Our mission is to create scale that sticks. That means growth strategies that protect margins, extend lifetime value and compound over time.
Commercial-first thinking
where profitability comes before vanity metrics
Creative storytelling
that builds trust and emotional connection
Performance expertise
across every channel that drives outcomes
Agility and adaptability
to capture opportunities in real time
Plugging Into Your Team
WOMD integrates directly into your business as an embedded growth engine. Whether you need a fractional CMO, a retention pod or a performance team, we align with your rhythm and become part of your operation.
We are vertical and platform agnostic, which means we are not tied to a single industry or channel. If it drives results, it is in scope. From Meta to TikTok, from CRM to programmatic, from affiliates to partnerships, we make sure your investment is working as hard as it can.
As preferred partners with leading technology platforms, we bring insider access, early betas and best practice frameworks to your campaigns. Our clients benefit from the same edge that global brands enjoy.
What Makes WOMD Stand Out
A brother and sister founded agency with a decade of proven growth experience
A full-stack team of subject matter experts across marketing, tech and strategy
Independence that allows us to choose the right tools, platforms and partners for each brand
The ability to scale businesses quickly without compromising long-term brand health
A culture of relentless testing, optimisation and innovation grounded in commercial outcomes
The Difference
Our Promise
We think like owners. We act like partners. We deliver like operators.