Analytics & CRO
Getting traffic is expensive. Converting that traffic should not be left to chance. WOMD combines analytics, experimentation, and continuous optimisation to improve your conversion rates, reduce friction, and turn more visitors into customers.
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Analytics & CRO
Getting traffic is expensive. Converting that traffic should not be left to chance. WOMD combines analytics, experimentation, and continuous optimisation to improve your conversion rates, reduce friction, and turn more visitors into customers.
Get a FREE Growth AuditTrusted by
More revenue from thetraffic you already have.
At WOMD, we believe every click has potential. That's why we go beyond campaign delivery to optimise every stage of the funnel - turning more of your hard-won traffic into paying customers.
Our approach combines deep analytics with rigorous experimentation. We don't guess what works - we test, validate, and scale what the data proves.
Case Studies
Arms of Eve
Creating a strategic vision and implementing a holistic growth strategy for this ethical accessories brand
Read Case Study →Domaine Homes
How a 3-year strategic partnership drove sustained lead growth through channel expansion, TikTok innovation, and data-led acquisition
Read Case Study →
Kopper & Zink
Platform migration and paid social strategy for this cult Australian swimwear label
Read Case Study →Our CRO Process
Optimisation is not guesswork. It's a disciplined process of testing, learning, and iterating.
Analytics Audit
Audit your current setup, identify data gaps, and ensure tracking is accurate.
Funnel Analysis
Map the customer journey and identify drop-off points and friction areas.
Hypothesis Development
Develop hypotheses based on data, user behavior, and best practices.
Test & Validate
Run A/B and multivariate tests with statistical rigor.
Implement Winners
Deploy winning variations and scale learnings across your funnel.
Continuous Improvement
Build a testing culture that compounds gains over time.
Ready to convert more traffic?
Frequently Asked Questions
Analytics is about understanding what's happening on your site - traffic sources, user behavior, and conversion paths. CRO (Conversion Rate Optimisation) is about using those insights to test and improve performance. Together, they create a cycle of continuous improvement.
We work with Google Analytics, GA4, Segment, Mixpanel, Hotjar, Microsoft Clarity, VWO, Optimizely, and other leading platforms. We'll recommend the right stack based on your needs and integrate with your existing tools.
You can see quick wins within weeks, but meaningful, statistically significant improvements typically emerge after 2-3 months of consistent testing. CRO is an ongoing practice, not a one-time fix.
While more traffic allows for faster test results, we can run effective CRO programs with as little as 5,000-10,000 monthly sessions. We prioritise high-impact tests and use qualitative insights to guide optimisation when traffic is lower.
It depends on your industry, product, and traffic source. eCommerce sites typically see 2-4% conversion rates, but what matters most is improvement over time. We benchmark against your own performance and industry standards to set realistic goals.
Absolutely. Mobile traffic often converts lower than desktop, but with the right optimisations - faster load times, simplified checkout, mobile-first design - we can significantly improve mobile performance.
Everything we learn from analytics and CRO feeds back into your paid media, SEO, email, and creative strategies. Better conversion rates mean better ROAS, lower CAC, and stronger overall marketing performance.
