Analytics & CRO
Turn Lost Clicks Into Found Profit
Getting traffic is expensive. Converting that traffic should not be left to chance. WOMD combines analytics, experimentation, and continuous optimisation to improve your conversion rates, reduce friction, and turn more visitors into customers. We go beyond campaign delivery to optimise every stage of the funnel.
Why WOMD
Deep-dive analytics that uncover friction points and opportunities across the customer journey
A/B and multivariate testing frameworks designed for statistically valid, actionable insights
User experience research including heatmaps, session recordings, and behavioral analysis
Integration with your paid, organic, and retention strategies so improvements compound across channels
How We Work
Optimisation is not guesswork. It is a disciplined process of testing, learning, and iterating. Our approach:
Analytics Audit
Audit your current analytics setup, identify data gaps, and ensure tracking is accurate
Funnel Analysis
Map the customer journey and identify drop-off points and friction areas
Hypothesis Development
Develop hypotheses based on data, user behavior, and industry best practices
Test & Validate
Run A/B tests, multivariate tests, and UX experiments with statistical rigor
Implement & Scale
Implement winning variations and scale learnings across your entire funnel
What You Get
📈 Higher Conversion Rates
Higher conversion rates across your website, landing pages, and checkout
💰 Better Return on Ad Spend
Better return on ad spend as more paid traffic converts into revenue
🔍 Clear Insights
Clear insights into what drives customer behavior and how to improve it
🚀 Continuous Improvement
A culture of continuous improvement that compounds gains over time
Results That Matter
WOMD has helped brands across eCommerce, SaaS, and services improve conversion rates, reduce cart abandonment, and increase average order value through data-driven testing and optimisation. The result is more revenue from the same traffic.
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Frequently Asked Questions
Analytics is about understanding what's happening on your site—traffic sources, user behavior, and conversion paths. CRO (Conversion Rate Optimisation) is about using those insights to test and improve performance. Together, they create a cycle of continuous improvement.
We work with Google Analytics, GA4, Segment, Mixpanel, Hotjar, Microsoft Clarity, VWO, Optimizely, and other leading platforms. We'll recommend the right stack based on your needs and integrate with your existing tools.
You can see quick wins within weeks, but meaningful, statistically significant improvements typically emerge after 2-3 months of consistent testing. CRO is an ongoing practice, not a one-time fix.
While more traffic allows for faster test results, we can run effective CRO programs with as little as 5,000-10,000 monthly sessions. We prioritise high-impact tests and use qualitative insights to guide optimisation when traffic is lower.
It depends on your industry, product, and traffic source. eCommerce sites typically see 2-4% conversion rates, but what matters most is improvement over time. We benchmark against your own performance and industry standards to set realistic goals.
Absolutely. Mobile traffic often converts lower than desktop, but with the right optimisations—faster load times, simplified checkout, mobile-first design—we can significantly improve mobile performance.
Everything we learn from analytics and CRO feeds back into your paid media, SEO, email, and creative strategies. Better conversion rates mean better ROAS, lower CAC, and stronger overall marketing performance.