Google Ads Management
At WOMD, we turn search intent into sales. Google is where high-intent customers are actively looking for your product or service - and we make sure they find you first.
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Google Ads Management
At WOMD, we turn search intent into sales. Google is where high-intent customers are actively looking for your product or service - and we make sure they find you first.
Apply for a FREE Google Ads AuditTrusted by
Show up when your customers are ready to buy.
At WOMD, every Google Ads strategy starts with data - not guesswork. We build and manage campaigns around commercial outcomes: profitable growth, efficient acquisition, and measurable return on spend.
Our team combines deep platform expertise with rigorous testing and optimisation to turn search intent into revenue. From structure and targeting through to bidding and creative, every decision is made to improve performance — not just increase clicks.
If you want Google Ads that drive real business results - not vanity metrics - you're in the right place.
Case Studies
Real results from real clients. See how we've helped brands scale with Google Ads.
Ally Fashion: From 4x to 22x ROAS in 6 Months
How we elevated Ally Fashion's brand positioning and achieved extraordinary paid media performance
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Arms of Eve: 155% Online Sales Growth
Creating a strategic vision and implementing a holistic growth strategy for this ethical accessories brand
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Lou Lou: +41% YoY Black Friday Revenue Growth
How a strategically executed Black Friday campaign drove $202K in gross sales with improved conversion efficiency, strong customer loyalty, and a 70% returning customer rate.
Read Case Study →
Our Google Ads Process
The experienced team at WOMD will do everything they can to give your business the attention (and revenue!) that it deserves.
Account Audit
Deep dive into your current campaigns, competitors, and market opportunities.
Strategy Development
Build a comprehensive campaign architecture mapped to your customer journey.
Creative Production
Craft compelling ad copy and creative assets that win attention and clicks.
Campaign Launch
Meticulous setup with proper tracking, audiences, and bidding strategies.
Optimization & Testing
Continuous refinement of bids, keywords, and creative based on performance data.
Scale & Reporting
Expand what works and provide transparent reporting tied to business outcomes.
Ready to grow faster?
Frequently Asked Questions
Your Google Ads budget depends on your industry, target market, and goals. We typically recommend starting with enough budget to gather meaningful data - usually $3,000-$5,000+ per month for most businesses. We'll work with you to determine the right investment level based on your customer acquisition cost targets and revenue goals.
You can start seeing traffic and conversions within the first few weeks, but meaningful optimisation takes 2-3 months of consistent data collection and refinement. Google Ads is not a set-and-forget channel - continuous optimisation is key to improving performance over time.
Absolutely. Google Shopping is a powerful channel for eCommerce brands. We handle everything from feed optimisation to campaign structure, bidding strategies, and creative testing to ensure your products appear at the right moment.
We don't just run campaigns in isolation. Our approach integrates Google Ads with your broader marketing ecosystem - Meta, TikTok, SEO, retention, and more. This ensures your Google Ads strategy compounds with every other channel, driving better overall results.
Yes. YouTube is part of Google's advertising platform, and we design video campaigns that drive awareness, consideration, and conversions. From skippable in-stream ads to bumper ads and discovery campaigns, we'll help you leverage video at scale.
We focus on metrics that matter: MER (Marketing Efficiency Ratio), aMER (Advertising Marketing Efficiency Ratio), ROAS (Return on Ad Spend), CAC (Customer Acquisition Cost), conversion rate, and revenue. We provide transparent reporting tied to your business outcomes, not vanity metrics like impressions or clicks.