The right channel mix depends on your audience, product, and goals. We typically recommend starting with Meta and Google as foundational channels, then expanding into TikTok, Pinterest, Reddit, or Programmatic based on where your customers spend time and how they discover products. We'll audit your market and recommend a tailored approach.

We recommend a minimum of $5,000-$10,000 per month across channels to gather meaningful data and optimise effectively. However, the right budget depends on your category, competition, and growth goals. We'll work with you to determine an investment level that balances testing with scale.

We focus on business outcomes: MER, aMER, ROAS, CAC, LTV, and contribution margin. Our reporting consolidates performance across all channels so you can see which platforms drive the best returns and where to allocate budget for maximum growth.

Yes. We believe creative and media are inseparable. Our team works across strategy, production, and media buying to ensure your campaigns look great and perform even better. We test creative variations rapidly to find winners and scale them fast.

You'll see initial traffic and conversions within the first few weeks, but meaningful optimisation takes 2-3 months of consistent testing and refinement. Paid advertising is not set-and-forget - it requires ongoing optimisation to improve performance and scale profitably.

Absolutely. We can complement your existing team by managing specific channels, providing strategic guidance, or taking full ownership of your paid media. We're flexible and focused on what drives the best outcomes for your business.

We don't treat paid advertising as a standalone channel. Our approach integrates paid media with your organic content, SEO, email, partnerships, and retention strategies. This ensures every dollar you spend compounds with every other marketing effort, driving better overall results and sustainable growth.