Paid Advertising
Delivers Growth With Precision
Paid advertising is not just about getting clicks. It is about reaching the right people, with the right message, at the right time, and turning that attention into revenue. WOMD builds paid media strategies that are creative, data-driven, and designed to scale profitably.
Why WOMD
Expertise across every major paid channel including Meta, Google, TikTok, Pinterest, Reddit, Bing, and Programmatic
Creative and media working together so campaigns look good and perform even better
A commercial focus on CAC, LTV, and margin instead of vanity metrics
Seamless integration with your organic, SEO, CRM, and partnership strategies
How We Work
Every brand is different, but the foundation of profitable paid media is the same. Our approach:
Audit your current campaigns and uncover opportunities to improve performance
Design a channel mix tailored to your audience, category, and commercial goals
Build creative and copy variations to test rapidly and find winners fast
Optimise daily across targeting, placements, bids, and offers
Scale what works and cut what does not to maximise ROI
What You Get
🎯 Paid campaigns that actually drive sales, not just traffic
Every campaign optimized for revenue, not vanity metrics
🌐 Access to audiences across every major platform
Reach your customers wherever they spend time online
💰 Lower acquisition costs and stronger returns from efficient optimisation
Continuous testing and refinement to maximize ROI
📊 Transparent reporting that ties spend directly to revenue outcomes
Clear insights into what drives growth and profitability
Paid Channels We Manage
Meta Ads
Put your brand in front of millions of active users who want your product.
- Advanced Audience Targeting
- A/B Testing
- Conversion Optimization
- Retargeting Campaigns
Google Ads
Target buyers in hunt mode for the products and services that you offer.
- Search Advertising
- Display Campaigns
- Shopping Ads
- YouTube Advertising
TikTok Ads
Be seen, be heard & educate on your brand, product or service with TikTok.
- Viral Content Creation
- Influencer Partnerships
- Trend Leveraging
- Gen-Z Targeting
Pinterest Ads
Turn browsing moments into buying moments with creative campaigns designed for high-intent audiences.
- Visual-First Creative
- High-Intent Targeting
- Seasonal Campaigns
- Discovery Feed Optimization
Reddit Ads
Win trust and spark conversation in community-driven spaces where purchase decisions are made.
- Community Targeting
- Authentic Messaging
- Subreddit Campaigns
- Discussion Integration
Bing Ads
Capture untapped demand from professionals and enterprise buyers on Microsoft search network.
- Lower Competition
- LinkedIn Integration
- B2B Targeting
- Cost-Efficient Acquisition
Programmatic + New Media
Expand reach and efficiency across display, video, audio, and connected TV.
- Premium Inventory
- Advanced Targeting
- Multi-Format Campaigns
- Real-Time Optimization
Results That Matter
WOMD has scaled brands in fashion, beauty, wellness, food and beverage, and services by building paid advertising systems that balance growth with efficiency. The result is consistent revenue, stronger margins, and strategies that last.
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Frequently Asked Questions
The right channel mix depends on your audience, product, and goals. We typically recommend starting with Meta and Google as foundational channels, then expanding into TikTok, Pinterest, Reddit, or Programmatic based on where your customers spend time and how they discover products. We'll audit your market and recommend a tailored approach.
We recommend a minimum of $5,000-$10,000 per month across channels to gather meaningful data and optimise effectively. However, the right budget depends on your category, competition, and growth goals. We'll work with you to determine an investment level that balances testing with scale.
We focus on business outcomes: ROAS, CAC, LTV, and contribution margin. Our reporting consolidates performance across all channels so you can see which platforms drive the best returns and where to allocate budget for maximum growth.
Yes. We believe creative and media are inseparable. Our team works across strategy, production, and media buying to ensure your campaigns look great and perform even better. We test creative variations rapidly to find winners and scale them fast.
You'll see initial traffic and conversions within the first few weeks, but meaningful optimisation takes 2-3 months of consistent testing and refinement. Paid advertising is not set-and-forget—it requires ongoing optimisation to improve performance and scale profitably.
Absolutely. We can complement your existing team by managing specific channels, providing strategic guidance, or taking full ownership of your paid media. We're flexible and focused on what drives the best outcomes for your business.
We don't treat paid advertising as a standalone channel. Our approach integrates paid media with your organic content, SEO, email, partnerships, and retention strategies. This ensures every dollar you spend compounds with every other marketing effort, driving better overall results and sustainable growth.