Pinterest Ads That
Inspire and Convert
Pinterest is more than inspiration boards, it is a platform where discovery meets purchase intent. WOMD helps brands turn browsing moments into buying moments with creative campaigns designed for high-intent audiences.
Why WOMD
Visual-first creative that speaks to how people use Pinterest
Funnel-based targeting that captures intent early and drives action later
Smart audience segmentation with keyword, interest, and lookalike targeting
Integration with your full media mix so Pinterest does not sit in a silo
How We Work
We build campaigns that align with the way people shop and plan on Pinterest. Our process:
Research & Match
Research trends, categories, and seasonal moments to match your brand
Design Pins
Design pins and ad formats that blend seamlessly into discovery feeds
Test Creative
Test different creative hooks and calls to action to find what works best
Scale Winners
Scale winners and align Pinterest data with Meta and Google campaigns for compounding returns
What You Get
🎯 High-Intent Audience
Access to a high-intent audience planning their next purchase
✨ Native Creative
Creative that inspires action and does not feel like an ad
🚀 Funnel Performance
Stronger top-of-funnel performance feeding your full customer journey
📊 Revenue Reporting
Reporting that ties Pinterest performance back to revenue, not just impressions
Results That Matter
From fashion to homewares, beauty to wellness, WOMD Pinterest Ads strategies drive awareness, traffic, and conversions while supporting long-term brand growth.
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Frequently Asked Questions
Pinterest works exceptionally well for fashion, beauty, home decor, food, wellness, and lifestyle brands. Any business with visually appealing products or services that inspire planning and discovery can thrive on Pinterest.
We recommend starting with $2,500-$5,000 per month to test creative concepts and audience targeting. Pinterest requires volume to gather meaningful data and optimize performance.
Pinterest users are actively searching and planning purchases, whereas Instagram users are primarily browsing. Pinterest has higher purchase intent, making it particularly effective for conversion-focused campaigns.
Yes. Pinterest is excellent for both awareness and conversion. Users often discover new brands while planning projects or purchases, making it ideal for building brand consideration.
Good visuals are important, but they don't need to be professionally shot. Pinterest rewards content that inspires and educates. Lifestyle imagery, infographics, and how-to content often outperform studio product shots.
We track impressions, engagement, clicks, and conversions. Our primary focus is on ROAS and revenue contribution. We also monitor how Pinterest supports your full-funnel marketing strategy.