Pinterest Ads Management
Pinterest is more than inspiration boards - it's where discovery meets purchase intent. WOMD helps brands turn browsing moments into buying moments with creative campaigns designed for high-intent audiences who are actively planning their next purchase.
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Pinterest Ads Management
Pinterest is more than inspiration boards - it's where discovery meets purchase intent. WOMD helps brands turn browsing moments into buying moments with creative campaigns designed for high-intent audiences who are actively planning their next purchase.
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Reach buyers while they're still planning to spend.
At WOMD, we believe Pinterest success comes from understanding how people discover and plan. That's why we create visual-first campaigns that capture intent early and drive action when it matters most.
Pinterest users aren't just browsing - 87% are actively planning purchases. We help you meet them at the moment of inspiration with creative that converts.
Our Pinterest Ads Process
We build campaigns that align with the way people shop and plan on Pinterest.
Trend Research
Research trends, categories, and seasonal moments that match your brand.
Creative Strategy
Design pins and formats that blend seamlessly into discovery feeds.
Pin Production
Create visually inspiring content that drives saves and clicks.
Campaign Launch
Strategic setup with keyword, interest, and audience targeting.
Test & Optimise
Test creative hooks and CTAs to find what resonates best.
Scale & Integrate
Scale winners and align Pinterest with Meta and Google for compounding returns.
Ready to inspire action?
Frequently Asked Questions
Pinterest works exceptionally well for fashion, beauty, home decor, food, wellness, and lifestyle brands. Any business with visually appealing products or services that inspire planning and discovery can thrive on Pinterest.
We recommend starting with $2,500-$5,000 per month to test creative concepts and audience targeting. Pinterest requires volume to gather meaningful data and optimize performance.
Pinterest users are actively searching and planning purchases, whereas Instagram users are primarily browsing. Pinterest has higher purchase intent, making it particularly effective for conversion-focused campaigns.
Yes. Pinterest is excellent for both awareness and conversion. Users often discover new brands while planning projects or purchases, making it ideal for building brand consideration.
Good visuals are important, but they don't need to be professionally shot. Pinterest rewards content that inspires and educates. Lifestyle imagery, infographics, and how-to content often outperform studio product shots.
We track impressions, engagement, clicks, and conversions. Our primary focus is on ROAS and revenue contribution. We also monitor how Pinterest supports your full-funnel marketing strategy.