Bing Ads That Capture
Untapped Demand
Not everyone searches on Google. Millions of professionals, office workers, and enterprise buyers use Bing every day through Microsoft Edge, Outlook, and Teams. WOMD helps brands tap into this underutilised channel to capture demand your competitors ignore.
Why WOMD
Access to an audience often overlooked but highly valuable
Lower competition and CPCs compared to Google Ads
Integration with Microsoft's ecosystem including LinkedIn targeting
Funnel-driven campaigns that connect Bing to your broader paid strategy
How We Work
Bing Ads are most effective when aligned with your existing paid media. Our process:
Audit your current search campaigns and identify opportunities on Bing
Build campaigns tailored to Bing's audience and keyword landscape
Leverage Microsoft's LinkedIn targeting for advanced B2B segmentation
Optimise campaigns daily across search terms, placements, and bids
Connect Bing performance with Google, Meta, and retention strategies for compounding growth
What You Get
🎯 High-Intent Visibility
Visibility in a less competitive environment where intent is still high
💡 Cost-Efficient Acquisition
Cost-efficient acquisition with stronger ROI on long-tail keywords
👔 B2B Audience Access
Access to B2B and professional audiences through LinkedIn integration
📈 Revenue-Focused Reporting
Reporting that ties Bing performance directly to revenue outcomes
Results That Matter
WOMD has used Bing Ads to help brands reduce CAC, unlock new audiences, and diversify acquisition beyond Google. Bing's reach may be smaller, but its value per customer is often higher.
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Frequently Asked Questions
Bing reaches millions of users, especially professionals and enterprise buyers who use Microsoft products. The competition is lower than Google, which often means lower CPCs and better ROI on long-tail keywords.
Bing's audience skews slightly older and more affluent. The platform also offers unique targeting options through LinkedIn integration, making it particularly powerful for B2B campaigns. The interface and campaign structure are similar to Google, making it easy to run campaigns on both.
Yes. Bing makes it easy to import campaigns directly from Google Ads. We typically start by importing and then optimize based on Bing-specific performance data and audience behavior.
We recommend allocating 10-20% of your Google Ads budget to Bing as a starting point. This allows you to test the channel without overcommitting. If performance is strong, we can scale from there.
Absolutely. Bing Shopping campaigns work well for eCommerce brands, especially in less competitive categories. Lower CPCs can make Bing a profitable acquisition channel.
We track the same metrics as Google Ads: CPC, conversion rate, ROAS, and overall contribution to revenue. The goal is to ensure Bing adds incremental value to your search strategy.