Bing Ads Management
Not everyone searches on Google. Millions of professionals, office workers, and enterprise buyers use Bing through Microsoft Edge, Outlook, and Teams. WOMD helps brands tap into this underutilised channel to capture demand your competitors ignore.
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Bing Ads Management
Not everyone searches on Google. Millions of professionals, office workers, and enterprise buyers use Bing through Microsoft Edge, Outlook, and Teams. WOMD helps brands tap into this underutilised channel to capture demand your competitors ignore.
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The search network your competitors forgot about.
At WOMD, we believe in maximising every acquisition channel. Bing reaches audiences your competitors ignore - professionals, enterprise buyers, and decision-makers who rely on Microsoft's ecosystem daily.
Lower competition means lower CPCs. LinkedIn integration means B2B precision. Combined with our expertise, Bing becomes a profitable growth engine alongside Google.
Our Bing Ads Process
Bing Ads are most effective when aligned with your existing paid media strategy.
Campaign Audit
Audit existing search campaigns and identify Bing opportunities.
Strategy Development
Build campaigns tailored to Bing's audience and keyword landscape.
LinkedIn Integration
Leverage Microsoft's LinkedIn targeting for advanced B2B segmentation.
Campaign Launch
Strategic setup with proper tracking, audiences, and bidding.
Daily Optimisation
Optimise campaigns across search terms, placements, and bids.
Cross-Platform Sync
Connect Bing performance with Google, Meta, and retention strategies.
Ready to capture untapped demand?
Frequently Asked Questions
Bing reaches millions of users, especially professionals and enterprise buyers who use Microsoft products. The competition is lower than Google, which often means lower CPCs and better ROI on long-tail keywords.
Bing's audience skews slightly older and more affluent. The platform also offers unique targeting options through LinkedIn integration, making it particularly powerful for B2B campaigns. The interface and campaign structure are similar to Google, making it easy to run campaigns on both.
Yes. Bing makes it easy to import campaigns directly from Google Ads. We typically start by importing and then optimize based on Bing-specific performance data and audience behavior.
We recommend allocating 10-20% of your Google Ads budget to Bing as a starting point. This allows you to test the channel without overcommitting. If performance is strong, we can scale from there.
Absolutely. Bing Shopping campaigns work well for eCommerce brands, especially in less competitive categories. Lower CPCs can make Bing a profitable acquisition channel.
We track the same metrics as Google Ads: CPC, conversion rate, ROAS, and overall contribution to revenue. The goal is to ensure Bing adds incremental value to your search strategy.