Programmatic + New Media
That Expand Reach and Efficiency
Your customers do not live in one channel. They stream, scroll, and consume content across platforms every day. WOMD helps brands use programmatic and new media to reach the right people, in the right place, at the right time, with clear commercial outcomes.
Why WOMD
Access to premium inventory across display, video, audio, and connected TV
Data-driven targeting that improves efficiency and return on spend
Creative formats tailored for podcasts, streaming, and digital out of home
Integration with your broader media mix so channels work together, not in isolation
How We Work
Programmatic and emerging media need structure and strategy. Our process:
Review & Opportunities
Review your current media activity and highlight new opportunities
Build Campaigns
Build campaigns with advanced audience, contextual, and retargeting capabilities
Develop Creative
Develop creative that suits each format, from a Spotify ad to a connected TV placement
Optimise in Real Time
Optimise campaigns in real time with transparent reporting tied to commercial goals
Balance Brand & Response
Balance brand building with direct response to deliver both awareness and sales
What You Get
🌐 Expanded Reach
Expanded reach across untapped platforms
🎯 Efficient Spend
More efficient spend with stronger targeting
✨ Connecting Creative
Creative that connects with audiences in the moments that matter
📊 True Value Reporting
Reporting that shows the true value of every dollar invested
Results That Matter
WOMD has helped brands grow by adding programmatic and new media to their core channels. This unlocks reach, efficiency, and impact that traditional campaigns cannot achieve alone.
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Frequently Asked Questions
Programmatic advertising is the automated buying and selling of digital ad space. It uses data and algorithms to serve ads to the right people at the right time across display, video, audio, and connected TV.
Programmatic gives you access to a wider range of inventory beyond Google and Meta, including premium publishers, streaming platforms, podcasts, and connected TV. It's ideal for expanding reach and building brand awareness.
We recommend a minimum of $5,000-$10,000 per month to run effective programmatic campaigns. This allows for meaningful reach and the data needed to optimize performance.
Yes. While programmatic is often used for awareness, it can also drive conversions when paired with strong targeting, retargeting, and creative. We integrate programmatic into your full-funnel strategy for maximum impact.
Programmatic offers advanced targeting including demographic, behavioral, contextual, location-based, and custom audience targeting. We layer these strategies to reach your ideal customers efficiently.
We track impressions, reach, engagement, and conversions. For brand-focused campaigns, we also measure brand lift and awareness. Our reporting ties programmatic spend to your overall marketing ROI.