400% Online Revenue Growth for 1001 Optical
Comprehensive digital transformation driving exceptional e-commerce growth and conversion optimization
The Challenge
1001 Optical needed to significantly improve their conversion rate and online traffic. Their existing digital presence was underperforming, and they required a comprehensive strategy to compete effectively in the competitive optical retail market online.
Our Strategy
We implemented a comprehensive, multi-faceted approach tailored to the client's unique needs and goals.
Digital Strategy
Developed a comprehensive digital transformation roadmap focused on user experience and conversion optimization.
Content Strategy & Creation
Created compelling product content that showcased their optical products effectively and built trust with online shoppers.
Paid Social Media
Launched targeted paid social campaigns to drive qualified traffic and build brand awareness in key demographics.
Email Marketing
Implemented a strategic email marketing program to nurture leads and drive repeat purchases.
Website Redesign & Development
Completely redesigned and developed their website with a focus on user experience and conversion rate optimization.
Conversion Rate Optimization
Implemented systematic CRO testing and optimization to maximize the value of every visitor.
Operations Strategy
Streamlined backend operations to support the digital growth and improve customer experience.
The Results
1001 Optical's digital transformation delivered results that far exceeded expectations. A 400% increase in online revenue was driven by a complete overhaul of their e-commerce experience, from a ground-up website redesign focused on conversion rate optimisation to targeted paid social campaigns that delivered 8x ROAS. The 186% boost in conversion rate and 14% uplift in average order value show that every layer of the strategy compounded to turn casual browsers into paying customers.
What made this project stand apart was the integration of operational improvements alongside the digital strategy. By streamlining backend processes, implementing a structured email marketing program, and producing compelling product content that built trust with online shoppers, we didn't just drive traffic. We built a digital ecosystem that could convert and retain customers at scale. For a traditional optical retailer, this represents a fundamental shift in how their business generates revenue.