Arms of Eve: 155% Online Sales Growth
Creating a strategic vision and implementing a holistic growth strategy for this ethical accessories brand
The Challenge
Arms of Eve, a rapidly growing Australian accessories brand focused on ethical production and inclusivity, needed to improve online sales through any effective means and create a strategic vision for sustainable future growth.
Our Strategy
We implemented a comprehensive, multi-faceted approach tailored to the client's unique needs and goals.
Holistic Business Audit
Conducted a comprehensive audit of the entire business to identify opportunities and gaps in their current strategy.
Key Opportunity Identification
Identified critical missed opportunities across paid media, organic social, and customer retention.
Paid Social Funnel Strategy
Created and implemented an end-to-end paid social funnel strategy that drove both new customer acquisition and retention.
Organic Social Growth
Implemented an organic social media growth strategy that increased Instagram following by 67% and improved engagement.
Paid Search Strategy
Developed and executed a paid search strategy that delivered exceptional ROAS while scaling profitably.
The Results
Arms of Eve's 155% growth in online sales came from a strategy that started with understanding the full picture. A holistic business audit revealed critical missed opportunities across paid media, organic social, and customer retention, and from there we built an end-to-end growth plan that addressed each gap. The paid social funnel alone delivered 16x ROAS, while a focused organic strategy grew their Instagram following by 67% and drove meaningful engagement with their audience of ethical jewellery buyers.
The numbers tell a story of compounding growth: a 226% increase in online store traffic, a 99% lift in returning customer rate, and a 7% increase in average order value. Each of these metrics reinforces the others, with more traffic converting at higher rates, customers spending more, and coming back more often. For a brand built on ethical production and inclusivity, these results proved that a clear strategic vision can turn values-driven positioning into commercial success without compromising what makes the brand special.
"The strategic roadmap they created has completely transformed how we approach growth. The paid social results have been incredible, and we finally have a clear vision for the future." - Founder, Arms of Eve