Domaine Homes: 2x+ Marketing-Qualified Leads Through Strategic Growth Partnership
How a 3-year strategic partnership drove sustained lead growth through channel expansion, TikTok innovation, and data-led acquisition
The Challenge
Domaine Homes needed a strategic growth partner who could consistently scale marketing-qualified leads in the competitive property and construction sector. With ambitious growth targets and a need to reach new audiences beyond traditional channels, they required a partner capable of launching and scaling new performance channels, applying data-led acquisition strategies, and sustaining results over the long term rather than delivering short-term wins that fade.
Our Strategy
We implemented a comprehensive, multi-faceted approach tailored to the client's unique needs and goals.
Integrated Growth Strategy
Developed and executed a long-term integrated digital strategy aligned with Domaine Homes' business growth objectives, ensuring all channels worked together to maximise lead volume and quality.
Paid Advertising & Lead Acquisition
Managed sophisticated paid advertising campaigns across search and social platforms, continuously optimising for marketing-qualified lead volume and cost efficiency.
TikTok Launch & Scaling
Identified TikTok as an untapped demand-driving platform for the property sector, launching and scaling campaigns that reached new audiences and drove measurable lead growth.
Data-Led Performance Optimisation
Implemented a data-led approach to acquisition, using analytics and conversion tracking to identify high-performing audiences, creatives, and channels, then reallocating budget to maximise results.
Strategic Channel Expansion
Continuously evaluated and expanded the channel mix to reduce reliance on any single platform and unlock new sources of qualified leads as the partnership matured.
The Results
Over a three-year strategic partnership, Domaine Homes more than doubled their marketing-qualified leads through a combination of channel expansion, platform innovation, and relentless performance optimisation. We launched TikTok as a demand-driving channel in the property sector, an unconventional move that opened up entirely new audience segments and contributed meaningfully to lead volume alongside established search and social campaigns.
The sustained nature of these results is what sets this partnership apart. Rather than a one-off campaign spike, we built a scalable acquisition engine underpinned by data-led decision-making and continuous channel diversification. By expanding the media mix, optimising creative and targeting in real time, and aligning every initiative with Domaine Homes' commercial objectives, we delivered consistent growth that directly contributed to the overall expansion of their business over three years and counting.
"Word of Mouth Digital has been a true growth partner to Domaine Homes. Over the past three years, they've helped more than double our marketing-qualified leads through strategic channel expansion, innovation across platforms like TikTok, and a relentless focus on performance. Their work has played a meaningful role in the overall growth of our business." - Nick Allan, Sales & Marketing Manager - Domaine Homes