H&M Australia: 1.9M Follower Reach Campaign
Digitally-led brand campaign driving awareness, engagement, and foot traffic
The Challenge
H&M Australia needed to develop a digitally-led campaign that would reinforce their "come together" brand message while driving measurable increases in brand awareness, recall, and ultimately, foot traffic to stores and website visits.
Our Strategy
We implemented a comprehensive, multi-faceted approach tailored to the client's unique needs and goals.
Digital Strategy
Created an integrated digital strategy that seamlessly connected online engagement with offline store visits.
Content Strategy & Production
Developed 40 unique content pieces designed to resonate with the Australian market and embody the "come together" message.
Content Direction
Provided creative direction to ensure all content aligned with H&M's brand values while appealing to local audiences.
Strategic Advisory
Ongoing strategic guidance to optimize campaign performance and maximize ROI throughout the campaign period.
The Results
H&M Australia's "come together" campaign reached 1.9 million followers through a content-led strategy that prioritised authenticity and local relevance over generic brand messaging. We developed 40 unique content pieces tailored specifically for the Australian market, each designed to embody the campaign's message while driving measurable engagement. The results speak for themselves: 89,000 video views exceeding 15 seconds, 43,200 post engagements, and a 12% increase in followers, proving that a global brand can resonate locally when the creative direction truly understands the audience.
What elevated this campaign beyond awareness metrics was its direct commercial impact. A 2.2% increase in foot traffic to stores and a 6.8% lift in website traffic demonstrated that digitally-led brand campaigns can bridge the gap between online engagement and real-world action. By combining strategic content direction with ongoing advisory and performance optimisation, we delivered a campaign that satisfied both H&M's global brand standards and the specific demands of the Australian market, a balance that few agencies achieve.
"The campaign perfectly captured our brand message and delivered measurable results across all channels. The team's understanding of the Australian market was invaluable." - YC Eu, Marketing Manager - H&M Australia