Kopper & Zink: 86% Conversion Rate Improvement
Platform migration and paid social strategy for this cult Australian swimwear label
The Challenge
Kopper and Zink Swimwear, a cult Australian swimwear label, had shifted strategy from wholesale-heavy to e-commerce-first. They needed to improve their conversion rate and implement a successful paid social strategy to support this new business model.
Our Strategy
We implemented a comprehensive, multi-faceted approach tailored to the client's unique needs and goals.
Platform Migration
Successfully re-platformed from Magento to Shopify, dramatically improving site performance and flexibility.
Website Redesign
Completely redesigned the website with a focus on conversion rate optimization and user experience.
Data Collection & Analysis
Implemented comprehensive data collection and analytics infrastructure to inform decision-making.
Analytics Suite Implementation
Set up a complete data analytics suite to track performance and identify optimization opportunities.
A/B Test Plan
Created and executed a systematic A/B testing plan to continuously improve conversion rates.
Growth Initiatives
Implemented growth initiatives for owned channels, with a particular focus on growing the EDM database by 22%.
Paid Social Funnel Strategy
Strategized and implemented a comprehensive paid social funnel strategy that achieved 13x ROAS.
The Results
Kopper & Zink's 86% conversion rate improvement was the direct result of rebuilding their digital foundation from the ground up. The migration from Magento to Shopify, spanning both their Australian and US storefronts, gave the brand the speed, flexibility, and user experience their customers demanded. Combined with a complete website redesign focused on conversion optimisation, a comprehensive analytics suite, and a systematic A/B testing program, every decision was backed by data and designed to maximise the value of each visitor.
On top of the platform transformation, a paid social funnel strategy delivered 13x average ROAS, while growth initiatives expanded their EDM database by 22% and the average order value climbed by 14%. For a brand making the critical shift from wholesale-heavy to e-commerce-first, these results validated the entire strategic pivot. The new digital infrastructure doesn't just perform today; it gives Kopper & Zink a scalable foundation to grow their direct-to-consumer business for years to come.
"The platform migration was seamless, and the new site performs incredibly. The paid social strategy has been a game-changer for our direct-to-consumer business." - Sally Burgess, Founder - Kopper & Zink Swimwear