Lou Lou: +41% YoY Black Friday Revenue Growth
How a strategically executed Black Friday campaign drove $202K in gross sales with improved conversion efficiency, strong customer loyalty, and a 70% returning customer rate.
The Challenge
Lou Lou needed to capitalise on the Black Friday trading period to drive significant revenue uplift while maintaining brand integrity during a heavily discounted period. The campaign required balancing new customer acquisition with reactivation of existing customers, optimising on-site conversion efficiency, and ensuring mobile-first experiences for the majority of traffic during peak sale periods.
Our Strategy
We implemented a comprehensive, multi-faceted approach tailored to the client's unique needs and goals.
Peak Trading Campaign Execution
Designed and executed a comprehensive Black Friday campaign across the full promotional window, driving clear revenue and conversion spikes with daily sales exceeding $20K at peak.
Customer Retention & Reactivation
Leveraged the brand's highly engaged customer base to drive a 70% returning customer rate during the promotional period, successfully reactivating existing customers alongside new acquisition.
On-Site Conversion Optimisation
Improved conversion rate to 2.08% (+22%) and lifted average order value to $146 (+12%) despite heavy discounting, demonstrating strong on-site efficiency.
Mobile-First Experience
Prioritised mobile-first experiences during the peak sale period, with mobile accounting for the majority of the 42K+ sessions across November.
Sale-Led Landing Page Strategy
Aligned promotional messaging with shopper intent through optimised clearance and collection landing pages, which became top entry points driving demand during the campaign.
The Results
Lou Lou's Black Friday campaign delivered $202,000 in gross sales and a 41% year-on-year revenue increase during the most competitive retail period of the year. The strategy balanced new customer acquisition with reactivation of the existing customer base, achieving a 70% returning customer rate that demonstrated the strength of Lou Lou's brand loyalty. On-site performance was equally strong, with conversion rates lifting 22% to 2.08% and average order value climbing 12% to $146 despite heavy discounting across the market.
What made this campaign particularly effective was the precision of its execution across the full promotional window. Mobile-first experiences captured the majority of the 42,000+ sessions driven during November, while sale-led landing pages aligned promotional messaging with shopper intent, becoming the top entry points during peak trading. Daily sales exceeded $20,000 at peak, showing that a well-coordinated paid media strategy across Meta and Google, backed by rigorous audience segmentation and real-time optimisation, can turn a single trading period into a major revenue milestone.
"The Black Friday campaign reinforced our ability to capitalise on peak trading moments while leveraging a highly engaged returning customer base for sustainable growth." - Lou Lou Marketing Team