One Small Step: 180% User Base Growth
Building and marketing a carbon emission reduction app for Millennials and Gen Z
The Challenge
One Small Step needed to build and market a mobile app designed to reduce carbon emissions, targeting Millennials and Gen Z. The challenge was to create an app from scratch that would resonate with environmentally conscious users while achieving scalable and cost-effective user acquisition.
Our Strategy
We implemented a comprehensive, multi-faceted approach tailored to the client's unique needs and goals.
Digital Strategy & Implementation
Developed a comprehensive digital strategy tailored to reach and engage environmentally conscious Millennials and Gen Z users.
Paid Digital Media Advertising
Launched targeted paid campaigns optimized for app installs and user acquisition across multiple platforms.
End-to-End App Design & Development
Designed and developed a user-friendly app for both iOS and Android with features that make carbon reduction accessible and engaging.
App Acquisition Strategy
Implemented a data-driven user acquisition strategy that reduced cost per install by 40% while scaling growth.
Organic Social Strategy
Built an organic social presence that educated users about carbon reduction and drove app downloads.
SEO Optimization
Optimized for search visibility, achieving page 1 rankings for key terms related to carbon reduction and sustainability.
Affiliate & Programmatic
Deployed affiliate marketing and programmatic strategies to expand reach cost-effectively.
Press & Media Strategy
Secured press visibility and media coverage to build credibility and drive organic growth.
Advisory
Provided strategic advisory on product development and go-to-market strategy.
The Results
One Small Step's 180% user base growth was achieved through a multi-channel acquisition strategy that spanned paid social, programmatic, affiliate marketing, SEO, and press coverage. We designed and developed the carbon reduction app from scratch for both iOS and Android, then built a data-driven acquisition strategy that reduced cost per install by 40% while scaling growth. Reaching page 1 search visibility for key sustainability terms and securing multiple press features gave the brand organic credibility that complemented the paid efforts.
Perhaps most importantly, the strategy didn't just acquire users; it kept them. A 30% reduction in churn rate alongside a 2.3% social media engagement rate showed that the audience we attracted genuinely connected with the product's mission. From strategic advisory on product development to hands-on campaign execution across every digital channel, this project demonstrates our ability to take a purpose-driven concept from zero to a thriving, growing platform, acquiring users cost-effectively while building the kind of engaged community that sustains long-term growth.
"From the initial design to user acquisition strategy, every aspect was thoughtfully executed. The results speak for themselves. Outstanding work from the team at Word of Mouth." - Lily Dempster, Founder - One Small Step