One Small Step: 180% User Base Growth
Building and marketing a carbon emission reduction app for Millennials and Gen Z
Project Duration: 6 months
The Challenge
One Small Step needed to build and market a mobile app designed to reduce carbon emissions, targeting Millennials and Gen Z. The challenge was to create an app from scratch that would resonate with environmentally conscious users while achieving scalable and cost-effective user acquisition.
Our Strategy
We implemented a comprehensive, multi-faceted approach tailored to the client's unique needs and goals.
Digital Strategy & Implementation
Developed a comprehensive digital strategy tailored to reach and engage environmentally conscious Millennials and Gen Z users.
Paid Digital Media Advertising
Launched targeted paid campaigns optimized for app installs and user acquisition across multiple platforms.
End-to-End App Design & Development
Designed and developed a user-friendly app for both iOS and Android with features that make carbon reduction accessible and engaging.
App Acquisition Strategy
Implemented a data-driven user acquisition strategy that reduced cost per install by 40% while scaling growth.
Organic Social Strategy
Built an organic social presence that educated users about carbon reduction and drove app downloads.
SEO Optimization
Optimized for search visibility, achieving page 1 rankings for key terms related to carbon reduction and sustainability.
Affiliate & Programmatic
Deployed affiliate marketing and programmatic strategies to expand reach cost-effectively.
Press & Media Strategy
Secured press visibility and media coverage to build credibility and drive organic growth.
Advisory
Provided strategic advisory on product development and go-to-market strategy.
The Results
The results demonstrate the power of a strategic, data-driven approach combined with creative excellence and operational expertise. This project showcases our ability to deliver measurable, transformative outcomes.
"From the initial design to user acquisition strategy, every aspect was thoughtfully executed. The results speak for themselves. Outstanding work from the team at Word of Mouth." — Lily Dempster, Founder - One Small Step