Sol Cups: 200% Revenue Growth Through Global Expansion
Global expansion across 5 regions with full platform migration and tailored digital strategies
The Challenge
Sol Cups needed to expand their global digital ecosystem into 5 new regions with tailored digital marketing strategies for each. Additionally, they required a migration from WooCommerce to Shopify to better serve both direct-to-consumer and wholesale customers with a dedicated wholesale portal.
Our Strategy
We implemented a comprehensive, multi-faceted approach tailored to the client's unique needs and goals.
Content Strategy & Production
Created region-specific content that resonated with local markets while maintaining brand consistency across all regions.
Digital Strategy & Implementation
Developed and executed tailored digital strategies for each of the 5 new regions, accounting for local market conditions and consumer behaviors.
Paid Digital Media Advertising
Launched targeted paid advertising campaigns across all regions, optimized for local market performance.
D2C Website Design & Development
Designed and developed a customer-focused direct-to-consumer website optimized for conversions and user experience.
Wholesale Website & Portal
Built a dedicated wholesale portal enabling B2B transactions across all regions with specialized functionality.
Platform Migration
Successfully migrated from WooCommerce to Shopify, improving stability, speed, and scalability while reducing maintenance costs.
The Results
Sol Cups' 200% revenue growth was powered by a global expansion strategy that took the brand into five new international markets, each with its own tailored digital approach. We migrated their entire platform from WooCommerce to Shopify, building both a conversion-optimised direct-to-consumer site and a dedicated wholesale portal, while launching region-specific paid advertising and content strategies that accounted for local market conditions. The 120% conversion rate increase, 92% improvement in site speed, and 110% wholesale revenue growth all point to a strategy that worked on every front.
Beyond the revenue headline, the depth of impact across the business was remarkable. Instagram following grew 71%, social engagement lifted 45%, average order value increased, and users spent 10 additional seconds on-site, all indicators that the new brand experience resonated with customers across every market. For a sustainability-focused e-commerce brand, proving that ethical products can scale globally while maintaining brand consistency across five distinct regions is a powerful commercial achievement that sets the foundation for continued international growth.
"The global expansion was executed flawlessly. The platform migration has given us the stability and features we needed to scale, and the region-specific strategies are delivering exceptional results." - Rebecca Veksler Founder, Sol Cups