The X Cartel: 128% Conversion Rate Increase
Platform transformation and influencer-led campaigns for this innovative content curation platform
Project Duration: 12 months
The Challenge
The X Cartel, an online content curation platform integrating merchandise and affiliate partner products into a seamless shopping experience, needed to improve conversion rates and create a website that could be easily managed by the client. Additionally, they wanted to host influencer-led campaign events with high-profile key persons of influence.
Our Strategy
We implemented a comprehensive, multi-faceted approach tailored to the client's unique needs and goals.
Complete Audit
Conducted a comprehensive audit of the website and infrastructure to identify opportunities for improvement.
Platform Migration Decision
Determined that a re-platform from developer-dependent ProcessWire to user-friendly Shopify was necessary to achieve business goals.
Website Rebuild & Redesign
Rebuilt and redesigned the site with dual focus on backend usability/customizability and front-end conversion rate optimization.
Data Analytics Suite
Implemented a comprehensive data analytics suite to track performance and inform optimization decisions.
A/B Testing Program
Created and executed a systematic A/B testing plan to continuously improve conversion rates.
High-Profile Events
Hosted 4 high-profile events in Sydney with over 100 key Australian influencers and media, including styling, attendee management, follow-up, and brand partnerships.
The Results
The results demonstrate the power of a strategic, data-driven approach combined with creative excellence and operational expertise. This project showcases our ability to deliver measurable, transformative outcomes.
"The transformation has been incredible. We now have a website we can manage ourselves, and the influencer events have positioned us as a leader in our space. The conversion rate improvements have directly impacted our bottom line." — Cassie Snelgar, Founder - The X Cartel