Your Growth Archetype | Word of Mouth Digital

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} .strengths-card, .constraints-card { padding: 1.5rem; } .cta-section { flex-direction: column; } .btn { width: 100%; padding: 1rem 2rem; } } @media (max-width: 480px) { .results-section { padding: 3rem 0; } .container { padding: 0 1rem; } .badge-icon { width: 80px; height: 80px; font-size: 2rem; } .profile-card h2, .action-plan h2 { font-size: 1.5rem; } .ceiling-range { font-size: 1.5rem; } } (function(){const resultsData = {"product_led":{"headline":"You're a Product-Led Brand","subheadline":"Your superpower is building things people actually want","profile":{"intro":"You believe that a great product sells itself. You trust taste, quality, and customer love more than dashboards. Your growth has been driven by belief in what you're building, not sophisticated systems.","characteristics":["Obsessive attention to product quality and customer experience","Strong organic growth through word of mouth","Brand equity that competitors can't replicate","Customer loyalty that drives repeat purchases","Intuitive understanding of what your market wants"]},"strengths":[{"title":"Product-Market Fit Intuition","description":"You have an uncanny ability to sense what customers need. This isn't luck - it's a genuine competitive advantage that's hard to teach and harder to copy."},{"title":"Natural Brand Advocacy","description":"Your customers genuinely love what you've built. They tell friends, share on social, and come back without needing to be reminded. This is the holy grail of e-commerce."},{"title":"Defensible Position","description":"While competitors can copy your ads, they can't copy your product soul. You've built something with genuine differentiation that creates a moat."},{"title":"Lower CAC Potential","description":"Your organic growth means you're not as dependent on paid acquisition. When you do run ads, they work better because the product actually delivers."}],"constraints":[{"title":"Marketing Blind Spot","description":"You might underinvest in distribution because you trust the product to do the work. Great products still need to be found - and that requires deliberate acquisition strategy."},{"title":"Under-monetised Demand","description":"You probably have more pricing power than you're using. Customers who love your product will pay more for it - but you're likely leaving money on the table."},{"title":"Scaling Challenge","description":"Word of mouth doesn't scale linearly. At some point, you've reached everyone who was going to hear about you organically. Breaking through requires new channels."},{"title":"Founder-Dependent Growth","description":"If you're the product visionary, the brand may be too tied to your personal involvement. This creates a ceiling on how big you can get."}],"growthCeiling":{"range":"$500k - $2M ARR","explanation":"Product-led brands often plateau here until they crack acquisition or build commercial systems. The product is great - but scale requires more than great products."},"actionPlan":{"immediate":[{"action":"Engineer a commercial offer","description":"Create bundles, pricing tiers, or anchoring strategies. Your product quality earns the right to charge more - use it.","why":"You're under-monetising loyal customers who would happily pay more for premium experiences."},{"action":"Build your first predictable acquisition channel","description":"Pick ONE paid channel (Meta or Google) and build competence. Start small, learn the mechanics.","why":"Organic growth has a ceiling. You need a channel you can scale deliberately."}],"shortTerm":[{"action":"Install unit economics visibility","description":"Track CM1, CM2, and first-order profitability. Know your numbers so you can scale confidently.","why":"You can't scale what you can't measure. Product intuition needs financial grounding."},{"action":"Create a referral program","description":"Your customers already recommend you. Give them a reason and mechanism to do it more.","why":"Systematising word of mouth turns your strength into a scalable channel."}],"longTerm":[{"action":"Build marketing capability","description":"Hire or partner with acquisition specialists who can complement your product strength.","why":"The best product-led brands combine great products with great distribution."}]},"warning":"You become a beautiful niche brand that never escapes gravity. Loved by thousands. Known by thousands. While competitors with worse products but better distribution eat your market.","compatibleWith":["optimiser","operator"],"tensionWith":["chaos_founder"],"famousExamples":["Apple (early days)","Glossier","Allbirds"],"recommendedServices":[{"service":"pricing-strategy","reason":"Unlock the revenue your product quality has earned"},{"service":"paid-acquisition","reason":"Build predictable growth alongside organic"},{"service":"cro","reason":"Convert more of the traffic you're already getting"}]},"marketing_machine":{"headline":"You're a Marketing Machine","subheadline":"You know how to buy growth - the question is whether you can keep it","profile":{"intro":"You think in channels, funnels, and creatives. You believe scale is about traffic and you've built the systems to generate it. You speak fluently in ROAS, CPM, and CTR - and you feel every platform change emotionally.","characteristics":["Strong paid acquisition capabilities across Meta, Google, or TikTok","Creative testing culture with rapid iteration","Data-driven approach to marketing decisions","High revenue velocity when campaigns work","Deep understanding of attribution and channel performance"]},"strengths":[{"title":"Predictable Revenue Engine","description":"You can turn ad spend into revenue relatively predictably. This is a genuine skill that most brands never develop."},{"title":"Creative Testing Velocity","description":"You understand that creative is the new targeting. You test angles, hooks, and formats faster than competitors."},{"title":"Market Awareness","description":"You know what's working in your category. You track competitors, trends, and platform changes closely."},{"title":"Scalability Foundation","description":"Unlike organic-only brands, you have a lever you can pull to grow. When things work, you can pour fuel on the fire."}],"constraints":[{"title":"Leaky Bucket Problem","description":"You're skilled at driving traffic but that traffic often doesn't convert as well as it should. The funnel leaks and you compensate with more spend."},{"title":"Platform Dependency","description":"Your business health is tied to algorithm changes, CPM fluctuations, and platform policies you can't control."},{"title":"Retention Weakness","description":"You're so focused on acquisition that retention often suffers. You keep refilling a bucket with holes in it."},{"title":"Margin Erosion","description":"Rising CPMs eat into margins. What worked at $15 CPM doesn't work at $25 CPM, and the trend is always up."}],"growthCeiling":{"range":"$2M - $5M ARR","explanation":"Marketing machines often cap here before CAC kills the model. Without improving conversion and retention, more spend just means more loss."},"actionPlan":{"immediate":[{"action":"Fix your conversion rate","description":"Audit your PDP, checkout flow, and offer clarity. Every 10% improvement in CVR is like cutting CAC by 10%.","why":"You're paying for traffic that doesn't convert. Fix the leak before pouring in more water."},{"action":"Improve first-order economics","description":"Focus on AOV through bundles, upsells, and threshold incentives. Get more revenue from each acquired customer.","why":"Higher AOV absorbs higher CAC. It's the fastest path to profitable scaling."}],"shortTerm":[{"action":"Build a retention engine","description":"Implement proper Email/SMS flows. Welcome, browse abandon, cart abandon, post-purchase, win-back.","why":"Every retained customer is one you don't have to pay to acquire again."},{"action":"Diversify acquisition channels","description":"If you're Meta-heavy, test Google. Build multiple traffic sources to reduce platform risk.","why":"Platform dependency is existential risk. Diversification is insurance."}],"longTerm":[{"action":"Build organic and referral channels","description":"Invest in SEO, content, and referral programs that don't depend on ad spend.","why":"The best marketing machines have multiple engines, not just paid."}]},"warning":"You become a slave to the platforms. Forever chasing the next creative that works, the next audience that converts. Growing revenue but watching profit margin shrink year over year.","compatibleWith":["optimiser","operator"],"tensionWith":["product_led"],"famousExamples":["Fashion Nova","Shein","Many DTC brands 2015-2020"],"recommendedServices":[{"service":"cro","reason":"Convert more traffic into customers"},{"service":"email-sms","reason":"Build retention to offset acquisition costs"},{"service":"analytics","reason":"Understand true profitability by channel"}]},"operator":{"headline":"You're an Operator","subheadline":"You're running a great business - just not a fast one","profile":{"intro":"You think in margins, cash, and systems. You hate waste and respect sustainability over hype. You've built something genuinely profitable - which is rarer than most people realise in e-commerce.","characteristics":["Strong understanding of unit economics and contribution margin","Efficient operations with low waste","Cash flow conscious decision making","Systems thinking across the business","Risk-aware approach to growth"]},"strengths":[{"title":"Healthy Economics","description":"You actually make money. While others chase revenue, you've built a profitable business. This is the foundation everything else builds on."},{"title":"Capital Efficiency","description":"You don't burn cash. You understand working capital, inventory turns, and cash conversion cycles. This gives you staying power."},{"title":"Scalable Structure","description":"You've built systems that can handle growth. When you do scale, ops won't be the bottleneck."},{"title":"Low Drama","description":"While others are constantly firefighting, you've built something stable. This creates space for strategic thinking."}],"constraints":[{"title":"Under-investment in Growth","description":"Your risk-averse nature may mean you're not investing enough in acquisition and marketing. Profitable but slow is still slow."},{"title":"Comfort Zone Trap","description":"Things work well enough that there's no urgency to change. But 'good enough' can become a ceiling."},{"title":"Brand Underdevelopment","description":"You may be so focused on operations that brand and marketing don't get the attention they deserve."},{"title":"Growth Fear","description":"You've seen others crash and burn. This makes you cautious - sometimes too cautious."}],"growthCeiling":{"range":"$1M - $3M ARR","explanation":"Operators often plateau here with massive untapped upside. The foundation is solid - but growth requires more aggressive investment in acquisition."},"actionPlan":{"immediate":[{"action":"Define a growth budget","description":"Decide what % of revenue you're willing to invest in growth. Set it aside and commit to spending it.","why":"You can't optimise your way to 10x. At some point, you need to invest in growth."},{"action":"Test one acquisition channel","description":"Pick Meta or Google. Start with a small budget and learn. Your operational discipline will actually help you here.","why":"Your margin headroom means you can afford CAC that would kill others. Use it."}],"shortTerm":[{"action":"Layer commercial analytics","description":"Build dashboards for MER, LTV:CAC, and blended ROAS. Use your financial mind for growth decisions.","why":"You're naturally good at this. Apply your operational rigour to marketing."},{"action":"Invest in brand","description":"Allocate budget to brand-building activities that don't have immediate ROI. Trust the long game.","why":"Strong brands command premium pricing. This compounds your margin advantage."}],"longTerm":[{"action":"Build or hire growth capability","description":"Recognise that growth is a skill you may need to buy. Hire or partner with acquisition experts.","why":"You've built the foundation. Now you need people who can build on it."}]},"warning":"You become a very efficient small business. Profitable. Stable. Safe. But capped. While competitors with worse economics but more aggression pass you by.","compatibleWith":["optimiser","product_led"],"tensionWith":["marketing_machine"],"famousExamples":["Many successful lifestyle businesses","Basecamp","MailChimp (early)"],"recommendedServices":[{"service":"growth-strategy","reason":"Build a plan to invest your margin advantage"},{"service":"paid-acquisition","reason":"Add predictable growth to your stable base"},{"service":"analytics","reason":"Apply your operational rigour to marketing"}]},"optimiser":{"headline":"You're an Optimiser","subheadline":"You're playing chess while everyone else plays checkers","profile":{"intro":"You believe small improvements compound into massive gains. You trust data more than instincts and hate guessing. You run tests, love dashboards, and speak fluently in metrics that others haven't heard of.","characteristics":["Strong A/B testing and experimentation culture","Data-driven decision making across the business","High revenue per visitor through conversion optimisation","Sophisticated understanding of customer journeys","Continuous improvement mindset"]},"strengths":[{"title":"Compounding Efficiency","description":"Every test you run makes you slightly better. Over time, these improvements compound into significant competitive advantage."},{"title":"Evidence-Based Decisions","description":"You don't guess - you test. This means fewer expensive mistakes and more confident investment."},{"title":"High Revenue Per Visitor","description":"Your conversion rates are likely better than competitors. This means every dollar of traffic works harder."},{"title":"Sophisticated Attribution","description":"You understand the customer journey better than most. This helps you invest in the right places."}],"constraints":[{"title":"Analysis Paralysis","description":"Sometimes you wait too long for statistical significance. Sometimes good enough today beats perfect next month."},{"title":"Creative Blindness","description":"Data doesn't capture everything. Brand feeling, creative intuition, and market timing matter too - and can't always be tested."},{"title":"Micro-Win Addiction","description":"You might over-index on incremental improvements while missing step-change opportunities that require bigger bets."},{"title":"Top-of-Funnel Neglect","description":"You're so good at optimising what you have that you might underinvest in expanding what comes in."}],"growthCeiling":{"range":"$3M - $8M ARR","explanation":"Optimisers often plateau here because conversion gains eventually hit diminishing returns. Breaking through requires expanding top-of-funnel, not just optimising what's there."},"actionPlan":{"immediate":[{"action":"Expand top of funnel","description":"Invest in acquisition channels beyond what you're currently optimising. Pour more in.","why":"You can optimise a small funnel perfectly and still have a small business."},{"action":"Invest in brand","description":"Allocate budget to activities you can't directly measure. Trust that brand compounds.","why":"Not everything valuable can be A/B tested. Sometimes you need to make bets."}],"shortTerm":[{"action":"Increase creative velocity","description":"Test more creative angles, hooks, and formats. Your testing skills apply to ads too.","why":"Creative is the new targeting. Apply your testing mindset to the top of funnel."},{"action":"Test bigger bets","description":"Run experiments with larger variance. Not just button colours - pricing, positioning, offers.","why":"Incremental improvements are great. But breakthrough requires bigger swings."}],"longTerm":[{"action":"Balance data with intuition","description":"Learn to make decisions with imperfect information. Sometimes speed matters more than certainty.","why":"The best operators combine analytical rigour with creative intuition."}]},"warning":"You become the smartest small giant in the room. Perfectly optimised. Endlessly efficient. But not dominant. While less sophisticated competitors with more aggression capture market share.","compatibleWith":["marketing_machine","operator"],"tensionWith":["chaos_founder"],"famousExamples":["Booking.com","Amazon (famously test-driven)","Netflix"],"recommendedServices":[{"service":"paid-acquisition","reason":"Scale what you've optimised"},{"service":"creative-strategy","reason":"Apply testing mindset to creative"},{"service":"brand-strategy","reason":"Balance data with brand building"}]},"chaos_founder":{"headline":"You're a Chaos Founder","subheadline":"You are the system - and that's both the superpower and the problem","profile":{"intro":"You are the growth engine. Nothing moves without you. You feel simultaneously indispensable and exhausted. You do everything - sales, ops, ads, product - and somewhere in the back of your mind, you know this can't scale.","characteristics":["High personal output and hustle","Strong vision and entrepreneurial drive","Adaptability and quick decision making","Direct customer relationships","Everything runs through you"]},"strengths":[{"title":"Speed and Adaptability","description":"You can move fast because you don't need buy-in from anyone. When opportunities arise, you can pounce."},{"title":"Customer Intimacy","description":"You know your customers deeply because you talk to them directly. This insight is valuable."},{"title":"High Agency","description":"You make things happen through sheer force of will. This is the entrepreneurial superpower."},{"title":"Vision Clarity","description":"You know where you want to go, even if the path isn't always clear. This purpose drives the business."}],"constraints":[{"title":"Zero Leverage","description":"Your business can't grow beyond your personal capacity. You're the ceiling."},{"title":"No Systems","description":"Without documented processes, nothing happens consistently when you're not watching."},{"title":"Delegation Failure","description":"You've tried to delegate but it doesn't stick. Things come back wrong or fall through cracks."},{"title":"Burnout Risk","description":"You can't maintain this pace forever. Something will break - either the business or you."}],"growthCeiling":{"range":"$300K - $1.5M ARR","explanation":"Almost always stuck here regardless of how smart or hardworking the founder is. The constraint isn't capability - it's capacity."},"actionPlan":{"immediate":[{"action":"Identify your 3 core responsibilities","description":"What are the 3 things ONLY you can do? Everything else is a delegation candidate.","why":"You can't delegate everything. But you can delegate most things."},{"action":"Document one critical process","description":"Pick the thing you do most often. Write it down step by step. This is your first SOP.","why":"You can't delegate what isn't documented. Start with one."}],"shortTerm":[{"action":"Install weekly metrics review","description":"Create a simple dashboard you check weekly. Revenue, orders, margin, key KPIs.","why":"You need to shift from doing everything to monitoring everything."},{"action":"Make your first strategic hire","description":"Hire someone to own ONE area completely. Give them outcomes, not tasks.","why":"Contractors help with tasks. Employees own outcomes. You need the latter."}],"longTerm":[{"action":"Build the operating system","description":"Create the structure that lets the business run without you being involved in everything.","why":"The goal isn't to work harder. It's to build something that works without you."}]},"warning":"You either burn out or plateau forever. The hustle that got you here won't get you there. Without change, you're building a job, not a business.","compatibleWith":["none - this is a transition state"],"tensionWith":["all - until you build systems"],"famousExamples":["Every founder before they build a team","The early days of most successful companies"],"recommendedServices":[{"service":"operating-system","reason":"Build the structure to scale beyond yourself"},{"service":"advisory","reason":"Get external perspective on your blind spots"},{"service":"growth-strategy","reason":"Focus your limited time on highest leverage activities"}]}}; const archetypesData = {"major":{"product_led":{"id":"product_led","label":"The Product-Led Brand","tagline":"You don't have a marketing problem. You have a scale problem.","color":"#4ECDC4","icon":"product","description":"You believe great products win. You trust taste, quality, and customer love more than dashboards. Your growth is driven by belief, not systems."},"marketing_machine":{"id":"marketing_machine","label":"The Marketing Machine","tagline":"You can buy growth. You just can't keep it.","color":"#FF6B6B","icon":"megaphone","description":"You think in channels, funnels, and creatives. You believe scale is about traffic. You speak in ROAS, CPM, CTR and feel every platform change emotionally."},"operator":{"id":"operator","label":"The Operator","tagline":"You're running a great business. Not a fast one.","color":"#95E1D3","icon":"cog","description":"You think in margins, cash, systems. You hate waste. You respect sustainability over hype. You're profitable but growing slower than you could."},"optimiser":{"id":"optimiser","label":"The Optimiser","tagline":"You're playing chess. Everyone else is playing checkers.","color":"#DDA0DD","icon":"chart","description":"You believe small improvements compound. You trust data more than instincts. You hate guessing. You run tests and love dashboards."},"chaos_founder":{"id":"chaos_founder","label":"The Chaos Founder","tagline":"You are the system.","color":"#FFD93D","icon":"lightning","description":"You are the growth engine. Nothing moves without you. You feel indispensable and exhausted. You do everything and have no real org chart."}},"sub":{"product_led.cult_hero":{"id":"product_led.cult_hero","label":"Cult Hero","parent":"product_led","description":"Customers evangelise your brand. High organic and word of mouth. The founder IS the brand."},"product_led.craftsperson":{"id":"product_led.craftsperson","label":"The Craftsperson","parent":"product_led","description":"Obsessive about quality. Low SKU count. Slow to ship improvements but what ships is exceptional."},"product_led.innovator":{"id":"product_led.innovator","label":"The Innovator","parent":"product_led","description":"Constant new product drops. Experiments heavily. Often under-monetises great ideas."},"product_led.taste_maker":{"id":"product_led.taste_maker","label":"Taste-Maker","parent":"product_led","description":"Strong aesthetic and branding. Instagram/Pinterest energy. Design-led decisions drive everything."},"product_led.niche_dominator":{"id":"product_led.niche_dominator","label":"Niche Dominator","parent":"product_led","description":"Owns a tiny niche completely. High loyalty but hard to scale audience beyond the core."},"marketing_machine.paid_media_beast":{"id":"marketing_machine.paid_media_beast","label":"Paid Media Beast","parent":"marketing_machine","description":"Meta/Google experts. High spend. Sensitive to CPM changes. Lives and dies by the algorithm."},"marketing_machine.influencer_engine":{"id":"marketing_machine.influencer_engine","label":"Influencer Engine","parent":"marketing_machine","description":"Creator partnerships everywhere. UGC is the main creative strategy. Soft attribution challenges."},"marketing_machine.seo_farmer":{"id":"marketing_machine.seo_farmer","label":"SEO Farmer","parent":"marketing_machine","description":"Massive organic traffic. Content machine. Slow conversion iteration but strong top-of-funnel."},"marketing_machine.launch_specialist":{"id":"marketing_machine.launch_specialist","label":"Launch Specialist","parent":"marketing_machine","description":"Big spikes from drops, collabs, and BFCM. Revenue volatility is the norm. Feast or famine."},"marketing_machine.funnel_hacker":{"id":"marketing_machine.funnel_hacker","label":"Funnel Hacker","parent":"marketing_machine","description":"Email/SMS monsters. Aggressive offers. Risk of brand erosion from constant discounting."},"operator.margin_master":{"id":"operator.margin_master","label":"Margin Master","parent":"operator","description":"Knows COGS to the cent. High contribution margin. Often under-invests in growth."},"operator.supply_chain_wizard":{"id":"operator.supply_chain_wizard","label":"Supply Chain Wizard","parent":"operator","description":"MOQ optimisation expert. Lead times dialled. Inventory-driven decisions rule the business."},"operator.automation_addict":{"id":"operator.automation_addict","label":"Automation Addict","parent":"operator","description":"n8n, Zapier, custom tooling everywhere. Low headcount. Can over-engineer simple problems."},"operator.finance_brain":{"id":"operator.finance_brain","label":"Finance Brain","parent":"operator","description":"Lives in spreadsheets. Cash conversion obsessed. Risk-averse to a fault sometimes."},"operator.scaling_ceo":{"id":"operator.scaling_ceo","label":"Scaling CEO","parent":"operator","description":"Delegated teams. Clear SOPs. Growth via structure. The business runs without daily founder input."},"optimiser.cro_scientist":{"id":"optimiser.cro_scientist","label":"CRO Scientist","parent":"optimiser","description":"A/B testing everything. Stats-driven decisions. Sometimes paralysed by data."},"optimiser.ux_architect":{"id":"optimiser.ux_architect","label":"UX Architect","parent":"optimiser","description":"Obsessed with flows and customer journeys. Loves heatmaps. Every click is optimised."},"optimiser.offer_engineer":{"id":"optimiser.offer_engineer","label":"Offer Engineer","parent":"optimiser","description":"Bundles, pricing, tiers - the commercial brain. Strong on numbers, underplays brand."},"optimiser.data_analyst":{"id":"optimiser.data_analyst","label":"Data Analyst","parent":"optimiser","description":"Dashboards everywhere. MER, LTV, CM2 fluent. Sometimes disconnected from operational reality."},"optimiser.retention_whisperer":{"id":"optimiser.retention_whisperer","label":"Retention Whisperer","parent":"optimiser","description":"Subscription and loyalty expert. Lifecycle marketing mastered. Weak top-of-funnel though."},"chaos_founder.visionary":{"id":"chaos_founder.visionary","label":"Visionary","parent":"chaos_founder","description":"Big ideas, no follow-through. Team confused but inspired. The vision is clear, execution is chaos."},"chaos_founder.firefighter":{"id":"chaos_founder.firefighter","label":"Firefighter","parent":"chaos_founder","description":"Always reacting. No roadmap. Operates in Slack DMs. Every day is a new emergency."},"chaos_founder.hustler":{"id":"chaos_founder.hustler","label":"Hustler","parent":"chaos_founder","description":"Does sales, ops, ads, product - everything. Burnout pending. No leverage in the business."},"chaos_founder.delegator_in_theory":{"id":"chaos_founder.delegator_in_theory","label":"Delegator-in-Theory","parent":"chaos_founder","description":"Hires but micromanages. Bottleneck disguised as leadership. Nothing actually gets delegated."},"chaos_founder.plateaued_founder":{"id":"chaos_founder.plateaued_founder","label":"Plateaued Founder","parent":"chaos_founder","description":"Stuck at same revenue 12-24 months. Knows something is wrong. Doesn't know what lever to pull."}}}; document.addEventListener('DOMContentLoaded', () => { const loadingState = document.getElementById('loading-state'); const resultsContent = document.getElementById('results-content'); // Parse URL params const params = new URLSearchParams(window.location.search); const resultParam = params.get('r'); if (!resultParam) { window.location.href = '/quiz'; return; } try { const result = JSON.parse(atob(resultParam)); const { primaryMajor, primarySub, secondaryMajor, confidence } = result; // Get archetype data const majorData = archetypesData.major[primaryMajor]; const resultContent = resultsData[primaryMajor]; if (!majorData || !resultContent) { throw new Error('Invalid archetype'); } // Populate the page populateResults(majorData, resultContent, primarySub, secondaryMajor, confidence); // Hide loading, show results loadingState.style.display = 'none'; resultsContent.style.display = 'block'; } catch (error) { console.error('Error loading results:', error); window.location.href = '/quiz'; } }); function populateResults(majorData, resultContent, primarySub, secondaryMajor, confidence) { // Badge icon and color const badgeIcon = document.getElementById('badge-icon'); badgeIcon.style.background = `linear-gradient(135deg, ${majorData.color}, ${majorData.color}dd)`; badgeIcon.innerHTML = getArchetypeEmoji(majorData.id); // Headlines document.getElementById('archetype-headline').textContent = resultContent.headline; document.getElementById('archetype-tagline').textContent = resultContent.subheadline; // Confidence badge const confidenceBadge = document.getElementById('confidence-badge'); confidenceBadge.className = `confidence-badge ${confidence}`; confidenceBadge.textContent = getConfidenceText(confidence); // Profile document.getElementById('profile-intro').textContent = resultContent.profile.intro; const characteristicsList = document.getElementById('characteristics-list'); resultContent.profile.characteristics.forEach(char => { const li = document.createElement('li'); li.textContent = char; characteristicsList.appendChild(li); }); // Strengths const strengthsList = document.getElementById('strengths-list'); resultContent.strengths.forEach(strength => { const div = document.createElement('div'); div.className = 'insight-item'; div.innerHTML = ` <h3>${strength.title}</h3> <p>${strength.description}</p> `; strengthsList.appendChild(div); }); // Constraints const constraintsList = document.getElementById('constraints-list'); resultContent.constraints.forEach(constraint => { const div = document.createElement('div'); div.className = 'insight-item'; div.innerHTML = ` <h3>${constraint.title}</h3> <p>${constraint.description}</p> `; constraintsList.appendChild(div); }); // Growth ceiling document.getElementById('ceiling-range').textContent = resultContent.growthCeiling.range; document.getElementById('ceiling-explanation').textContent = resultContent.growthCeiling.explanation; // Action plan const actionsContainer = document.getElementById('actions-container'); if (resultContent.actionPlan.immediate.length > 0) { const immediateGroup = createActionGroup('Do This Week', resultContent.actionPlan.immediate); actionsContainer.appendChild(immediateGroup); } if (resultContent.actionPlan.shortTerm.length > 0) { const shortTermGroup = createActionGroup('Do This Month', resultContent.actionPlan.shortTerm); actionsContainer.appendChild(shortTermGroup); } if (resultContent.actionPlan.longTerm.length > 0) { const longTermGroup = createActionGroup('Do This Quarter', resultContent.actionPlan.longTerm); actionsContainer.appendChild(longTermGroup); } // Warning document.getElementById('warning-text').textContent = resultContent.warning; // Secondary type if (secondaryMajor) { const secondarySection = document.getElementById('secondary-section'); const secondaryData = archetypesData.major[secondaryMajor]; if (secondaryData) { secondarySection.style.display = 'block'; document.getElementById('secondary-text').textContent = `You also show strong ${secondaryData.label} tendencies. This means ${secondaryData.description}`; } } // Event listeners document.getElementById('share-btn').addEventListener('click', shareResults); document.getElementById('retake-btn').addEventListener('click', () => { window.location.href = '/quiz'; }); } function createActionGroup(title, actions) { const group = document.createElement('div'); group.className = 'action-group'; const groupTitle = document.createElement('div'); groupTitle.className = 'action-group-title'; groupTitle.textContent = title; group.appendChild(groupTitle); actions.forEach(action => { const item = document.createElement('div'); item.className = 'action-item'; item.innerHTML = ` <h4>${action.action}</h4> <p class="action-desc">${action.description}</p> <p class="action-why">${action.why}</p> `; group.appendChild(item); }); return group; } function getArchetypeEmoji(id) { const emojis = { product_led: '<svg width="48" height="48" viewBox="0 0 24 24" fill="none" stroke="white" stroke-width="2"><path d="M20.59 13.41l-7.17 7.17a2 2 0 0 1-2.83 0L2 12V2h10l8.59 8.59a2 2 0 0 1 0 2.82z"></path><line x1="7" y1="7" x2="7.01" y2="7"></line></svg>', marketing_machine: '<svg width="48" height="48" viewBox="0 0 24 24" fill="none" stroke="white" stroke-width="2"><polygon points="11 5 6 9 2 9 2 15 6 15 11 19 11 5"></polygon><path d="M19.07 4.93a10 10 0 0 1 0 14.14M15.54 8.46a5 5 0 0 1 0 7.07"></path></svg>', operator: '<svg width="48" height="48" viewBox="0 0 24 24" fill="none" stroke="white" stroke-width="2"><circle cx="12" cy="12" r="3"></circle><path d="M19.4 15a1.65 1.65 0 0 0 .33 1.82l.06.06a2 2 0 0 1 0 2.83 2 2 0 0 1-2.83 0l-.06-.06a1.65 1.65 0 0 0-1.82-.33 1.65 1.65 0 0 0-1 1.51V21a2 2 0 0 1-2 2 2 2 0 0 1-2-2v-.09A1.65 1.65 0 0 0 9 19.4a1.65 1.65 0 0 0-1.82.33l-.06.06a2 2 0 0 1-2.83 0 2 2 0 0 1 0-2.83l.06-.06a1.65 1.65 0 0 0 .33-1.82 1.65 1.65 0 0 0-1.51-1H3a2 2 0 0 1-2-2 2 2 0 0 1 2-2h.09A1.65 1.65 0 0 0 4.6 9a1.65 1.65 0 0 0-.33-1.82l-.06-.06a2 2 0 0 1 0-2.83 2 2 0 0 1 2.83 0l.06.06a1.65 1.65 0 0 0 1.82.33H9a1.65 1.65 0 0 0 1-1.51V3a2 2 0 0 1 2-2 2 2 0 0 1 2 2v.09a1.65 1.65 0 0 0 1 1.51 1.65 1.65 0 0 0 1.82-.33l.06-.06a2 2 0 0 1 2.83 0 2 2 0 0 1 0 2.83l-.06.06a1.65 1.65 0 0 0-.33 1.82V9a1.65 1.65 0 0 0 1.51 1H21a2 2 0 0 1 2 2 2 2 0 0 1-2 2h-.09a1.65 1.65 0 0 0-1.51 1z"></path></svg>', optimiser: '<svg width="48" height="48" viewBox="0 0 24 24" fill="none" stroke="white" stroke-width="2"><line x1="18" y1="20" x2="18" y2="10"></line><line x1="12" y1="20" x2="12" y2="4"></line><line x1="6" y1="20" x2="6" y2="14"></line></svg>', chaos_founder: '<svg width="48" height="48" viewBox="0 0 24 24" fill="none" stroke="white" stroke-width="2"><polygon points="13 2 3 14 12 14 11 22 21 10 12 10 13 2"></polygon></svg>' }; return emojis[id] || emojis.chaos_founder; } function getConfidenceText(confidence) { const texts = { clear: 'Clear Match', leaning: 'Strong Match', hybrid: 'Hybrid Type' }; return texts[confidence] || 'Your Type'; } function shareResults() { const shareData = { title: 'My E-commerce Founder Archetype', text: `I just discovered my e-commerce founder archetype! Take the quiz to find yours.`, url: window.location.href }; if (navigator.share) { navigator.share(shareData).catch(console.error); } else { // Fallback: copy to clipboard navigator.clipboard.writeText(window.location.href).then(() => { const btn = document.getElementById('share-btn'); const originalText = btn.innerHTML; btn.innerHTML = '<svg width="20" height="20" viewBox="0 0 24 24" fill="none" stroke="currentColor" stroke-width="2"><polyline points="20 6 9 17 4 12"></polyline></svg> Link Copied!'; setTimeout(() => { btn.innerHTML = originalText; }, 2000); }); } } })();

Your Profile

Your Strengths

Your Blind Spots

Your Growth Ceiling

Your 90-Day Action Plan

If You Do Nothing...

Your Secondary Tendencies

Ready to Scale Smarter?