Email Marketing & CRM
Retention is where the profit is made. Your existing customers are your most valuable asset, and with the right email and CRM strategy they become loyal advocates who buy more, stay longer, and fuel sustainable growth. WOMD builds EDM and CRM programs that deliver real commercial results.
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Email Marketing & CRM
Retention is where the profit is made. Your existing customers are your most valuable asset, and with the right email and CRM strategy they become loyal advocates who buy more, stay longer, and fuel sustainable growth. WOMD builds EDM and CRM programs that deliver real commercial results.
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Turn one-time buyers into lifelong customers.
At WOMD, we believe email marketing should deliver more than opens and clicks - it should deliver revenue and loyalty. That means automated flows mapped to the customer journey, campaigns that balance brand with offers, and segmentation that ensures relevance.
The result is less reliance on paid acquisition and more sustainable, profitable growth through the customers you already have.
Our Email Marketing Process
Email and CRM work best when they are personal, timely, and connected to the customer journey.
CRM Audit
Audit your current email setup, flows, campaigns, and list health.
Retention Strategy
Define a strategy tied to customer lifecycle and revenue goals.
Flow Automation
Build automated flows for acquisition, onboarding, and reactivation.
Campaign Creation
Create campaigns that balance brand storytelling with commercial offers.
Segmentation
Segment your list to ensure the right message reaches the right audience.
Test & Optimise
Test subject lines, creative, and timing for ongoing improvement.
Ready to build your retention engine?
Frequently Asked Questions
We work with all major email and CRM platforms including Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Braze, and more. If you have a different platform, we can likely support it or help you migrate to a better solution.
Email marketing can deliver results quickly. Once automated flows are set up, you can start seeing revenue within the first few weeks. Campaign optimisation and segmentation improvements typically show measurable ROI within 1-2 months.
Flows are automated email sequences triggered by customer actions (e.g., welcome series, abandoned cart, post-purchase). Campaigns are one-time broadcasts sent to segments of your list. Both are essential for a complete email strategy.
We use a combination of on-site popups, lead magnets, landing pages, and paid acquisition strategies. We focus on quality over quantity - growing your list with engaged subscribers who are likely to convert.
Yes. SMS and email work best together. We design integrated strategies that use both channels to engage customers at the right moments without overwhelming them.
We track open rates, click rates, and conversion rates, but our primary focus is revenue attribution. We measure how much revenue email contributes to your business and how it supports customer lifetime value.
