Email Marketing
EDM and CRM That Drive Retention and Lifetime Value
Retention is where the profit is made. Your existing customers are your most valuable asset, and with the right email and CRM strategy they become loyal advocates who buy more, stay longer, and fuel sustainable growth. WOMD builds EDM and CRM programs that deliver real commercial results.
Why WOMD
Retention-first strategies that focus on lifetime value, not just open rates
Automated flows and campaigns mapped to the customer journey
Segmentation that ensures the right message reaches the right audience
Integration with paid and organic channels so your brand feels consistent everywhere
How We Work
Email and CRM work best when they are personal, timely, and connected. Our process:
Audit & Review
Audit your current CRM setup, flows, and campaigns
Strategy Definition
Define a retention strategy tied directly to customer lifecycle and revenue goals
Flow Automation
Build automated flows for acquisition, onboarding, nurture, and reactivation
Campaign Creation
Create campaigns that balance brand storytelling with commercial offers
Test & Optimise
Test and optimise subject lines, creative, and timing for ongoing improvement
What You Get
📈 Higher Repeat Purchase Rates
Higher repeat purchase rates and stronger lifetime value
🔄 Reduced Churn
Reduced churn through timely and relevant communications
👁️ Clear Visibility
Clearer visibility into customer behaviour and preferences
💰 Revenue Engine
A retention engine that compounds revenue alongside acquisition
Results That Matter
WOMD has helped eCommerce and service brands build retention ecosystems that outperform industry benchmarks. The outcome is less reliance on paid acquisition and more sustainable, profitable growth.
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Frequently Asked Questions
We work with all major email and CRM platforms including Klaviyo, Mailchimp, HubSpot, ActiveCampaign, Braze, and more. If you have a different platform, we can likely support it or help you migrate to a better solution.
Email marketing can deliver results quickly. Once automated flows are set up, you can start seeing revenue within the first few weeks. Campaign optimisation and segmentation improvements typically show measurable ROI within 1-2 months.
Flows are automated email sequences triggered by customer actions (e.g., welcome series, abandoned cart, post-purchase). Campaigns are one-time broadcasts sent to segments of your list. Both are essential for a complete email strategy.
We use a combination of on-site popups, lead magnets, landing pages, and paid acquisition strategies. We focus on quality over quantity—growing your list with engaged subscribers who are likely to convert.
Yes. SMS and email work best together. We design integrated strategies that use both channels to engage customers at the right moments without overwhelming them.
We track open rates, click rates, and conversion rates, but our primary focus is revenue attribution. We measure how much revenue email contributes to your business and how it supports customer lifetime value.