Influencer Marketing
Influencers are not just megaphones. The right partnerships bring trust, community, and cultural cut-through. At WOMD, we design influencer campaigns that connect your brand with audiences who are ready to engage and buy.
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Influencer Marketing
Influencers are not just megaphones. The right partnerships bring trust, community, and cultural cut-through. At WOMD, we design influencer campaigns that connect your brand with audiences who are ready to engage and buy.
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Real people sell better than any ad.
At WOMD, we believe influencer marketing should deliver more than vanity metrics. That means finding creators whose audiences genuinely align with your target market, whose content feels authentic, and whose partnerships drive commercial outcomes.
We integrate influencer content into your broader paid and organic strategy, repurposing high-performing creator content to maximise ROI across channels.
Our Influencer Marketing Process
Influencer campaigns are more than one-off posts. Here's how we build lasting partnerships.
Creator Discovery
Identify the right mix of creators from micro to macro based on your goals.
Partnership Negotiation
Negotiate partnerships that are commercially smart and mutually beneficial.
Brief & Alignment
Brief creators with frameworks that keep their voice authentic to your brand.
Content Creation
Manage content development and approval across all platforms.
Campaign Launch
Launch campaigns across Instagram, TikTok, YouTube, and more.
Amplify & Measure
Repurpose content through paid media and measure commercial impact.
Ready to partner with creators?
Frequently Asked Questions
We use a combination of data analysis, audience insights, and cultural fit assessment. We look beyond follower counts to find creators whose audiences align with your target market and whose values match your brand.
We work with influencers across all tiers - from nano and micro-influencers (1K-100K followers) to macro and mega influencers (100K+). The right mix depends on your goals, budget, and target audience.
Costs vary widely based on influencer size, content deliverables, and usage rights. Micro-influencers might charge $500-$5,000 per campaign, while larger influencers can charge $10,000+. We'll work with your budget to find the right creators.
Absolutely. One of our key differentiators is integrating influencer content into your paid media strategy. We repurpose high-performing creator content across Meta, TikTok, and Google to maximise ROI.
We track engagement rates, reach, and sentiment, but we focus most on conversions and revenue. Using tracking links, promo codes, and attribution models, we measure the true commercial impact of every campaign.
We vet creators carefully and set clear expectations upfront. If performance falls short, we work to understand why and adjust our approach. Our goal is long-term partnerships that deliver consistent value.
