Influencer Campaigns
That Build Credibility and Reach
Influencers are not just megaphones. The right partnerships bring trust, community, and cultural cut-through. At WOMD, we design influencer campaigns that connect your brand with audiences who are ready to engage and buy.
Why WOMD
Access to a wide network of creators across Australia and beyond
Campaigns that focus on outcomes like conversions, leads, and sales, not just reach
Alignment between brand values and influencer communities to ensure authenticity
Integration with your paid and organic channels so influencer content keeps working long after it is posted
How We Work
Influencer campaigns are more than one-off posts. Our process:
Identify Creators
Identify the right mix of creators from micro to macro based on your goals
Negotiate Partnerships
Negotiate partnerships that are commercially smart and mutually beneficial
Brief Creators
Brief creators with content frameworks that keep their voice authentic while staying true to your brand
Launch Campaigns
Launch campaigns across multiple channels and formats, from Instagram and TikTok to YouTube and podcasts
Amplify Content
Repurpose and amplify content through paid media to scale performance
What You Get
🤝 Strategic Partnerships
Influencer relationships that align with your brand and drive commercial results
✨ Authentic Content
Content that feels native and trustworthy to your target audience
📢 Expanded Reach
Expanded reach and awareness in the right communities
📊 ROI Reporting
Data-backed reporting that shows ROI across engagement, conversions, and lifetime value
Results That Matter
WOMD has helped brands in food, wellness, fashion, and services harness the credibility of influencers to grow faster and build stronger communities. The right creator partnerships create trust and deliver lasting impact.
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Frequently Asked Questions
We use a combination of data analysis, audience insights, and cultural fit assessment. We look beyond follower counts to find creators whose audiences align with your target market and whose values match your brand.
We work with influencers across all tiers—from nano and micro-influencers (1K-100K followers) to macro and mega influencers (100K+). The right mix depends on your goals, budget, and target audience.
Costs vary widely based on influencer size, content deliverables, and usage rights. Micro-influencers might charge $500-$5,000 per campaign, while larger influencers can charge $10,000+. We'll work with your budget to find the right creators.
Absolutely. One of our key differentiators is integrating influencer content into your paid media strategy. We repurpose high-performing creator content across Meta, TikTok, and Google to maximise ROI.
We track engagement rates, reach, and sentiment, but we focus most on conversions and revenue. Using tracking links, promo codes, and attribution models, we measure the true commercial impact of every campaign.
We vet creators carefully and set clear expectations upfront. If performance falls short, we work to understand why and adjust our approach. Our goal is long-term partnerships that deliver consistent value.